Selling Your Art Online - Customer Service

Customer service on the Internet is just as important if not more so, than in real life situations. This is because there is very little personal interaction on the web as compared to a store. There should be plenty of current contact information, easy to access email forms and comment sections, satisfied customer testimonials and a "frequently asked questions" section just for starters.

If you offer guarantees of your products, you need to honor them in a timely fashion. Guarantees offer a customer piece of mind, especially online, where there is no physical storefront. Other types of "credibility builders" can include:

* Product logos
• Better Business Bureau logos
• Website awards
• Warranty information
• Credit card logos
• Secure site alert

Your return and refund policies should be clearly spelled out and honored as stated. Will you offer money back or just a product exchange? Is there a time limit for refunds?

Your shipping policies need to be spelled out clearly as well. Customers need to know where products will be shipping from, how long it will take and how much it will cost. One of the biggest complaints that customers have about shopping on the web is finding surprises on their billing statements from their credit card companies. Also, products should always be as described. Customer service is everything on the web. People are very shy to spend their money in places other than physical locations. You never know how your online experience will turn out, so be the exception to the rule!

How can you sell more of your artwork online and make bigger sales?

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