SEO Expert Josh Hoopes' Key Things That You Can Do To Get Your Site On Top Of Search Engine Results

For those who want to get their sites reach the top page in search engine results, Internet Marketing and SEO expert Josh Hoopes offers the following recommendations.

It is recommended that you use your relevant keyword as the anchor text for your external links. This is actually deemed by many experts as the most important factor in having your site ranked for your targeted keyword. Those who are already involved with SEO for quite some time may claim that this is already common sense for them, but judging from the number of sites who got their back links wrong all over the web, this critical SEO strategy cannot be over-emphasized enough. This is an absolute waste of one of the most helpful tools in SEO, one which could have gone a long way towards increasing their site's ranking. Hence, it's critical that you choose a keyword which you want to concentrate for your site, and use it as your anchor text in times when other sites want to link back to you. You can always initiate some form of communication with the publishers of those sites who are linking back to you in order to request them to do some slight changes on their anchor text in order to comply with your keyword. But you must bear in mind that your keyword must be used in such a way that they won't appear spammy or out of context within the general flow of the linking article.

The credibility of those sites linking back to you also carry some weight in SEO. One method for the search engines to evaluate if your site is relevant or not is to assess if you are popular with other sites, and this will definitely help you land a good spot in your targeted keyword's search results. And a good way for them to evaluate your popularity is to look at the number of links that your site is receiving from other sites.

But the sheer number of back links is not the only consideration however. Search engines will also consider the quality or credibilty of these sites which are linking back to you into their algorithms. Hence, it would be advantageous for you if you do some research into the background of the sites which are linking to your own site. If the search engines are ranking them highly in their own categories, then chances are high that they are deemed as quality sites. It's practically quality over quantity; although you must keep in mind that because of the highly competitive nature of the internet, you would be needing a lot of these quality links in order to make some headway in terms of ranking for your targeted keyword.

Go for diversity in your links. Search engines will also look into the diversity of the sites which are linking back to you. What this means is that, as much as possible you should be accumulating links from different internet tools such as social networking sites, educational sites, forum comments, rss feeds, direct mails, high profile sites, blogs, etc. This way, even if the search engines suddenly decide on a whim to introduce some changes into their algorithmic calculations, your site won't be much affected as you already had the foresight of diversifying your stakes into different platforms that any such policy changes won't be able to make even a slight dent on your site's ranking.