SEO Expert Josh Hoopes Stresses The Value Of Finding The Right Balance Between Usability And SEO For Your Site

According to Josh Hoopes, an SEO expert and the founder of CrazyNet Marketing, a perfect balance should be sought when it comes to Search Engine Optimization initiatives, just like the other facets of life which also strives to attain balance.

Even with the increased influence of today's leading social media sites, many of the current online businesses still depend on the traffic generated through the various search engines in order to sell their products and services. But beware of developing a tunnel syndrome which will make you focus solely on the SEO strategies instead of looking out after the needs of your readers, who should always be your first priority first and foremost, otherwise you will be harming your business over the long run instead of improving it.

Josh Hoopes notes that the goal for many websites has always been how to get that perfect balance between usability and SEO.

SEO is comprised of items which are either visible or invisible to the users.

Invisible SEO initiatives are comprised of things such as page speed optimization of your site, meta-description modifications, or title tag modifications, etc. Although they may show initially on the search results, they practically don't enter the user's consciousness on a very obvious level.

You must be vigilant not to focus so much of your time, efforts and energy into the SEO activities alone that you may already be practically forgetting about your site's usability, which would actually be more essential as far as your users are conce
ed.

One of the aspects where you may experience conflict between optimizing your page for SEO or for usability is in the area of navigation. Sometimes it could be very tempting to design your site's layout where it would get the maximum results for SEO purposes, but if you would be implementing these in such a way where it may go against the natural flow for users to navigate the page then you will only be doing your site a big disservice as you will surely turn off your users and losing them eventually over the long run.

Website publishers sometimes try to please the search engine robots too much as they try to anticipate how they could possibly make it easier for these crawlers to find all the pages on their site. This could be a problem, since this shows a situation wherein the robots' needs are now being placed in front of the site's actual users instead of the other way around; thus, the proper mindset should have been to place usability and accessibility first, as these are the things that will benefit your actual users who are after all the ones who will be ultimately buying your products and services. The site's contents, layout, features, placement of products, and navigation should first make sense to the actual users. You can only shift your attention towards the SEO activities once you have already taken cared of the customers' needs.

The crucial thing is to find that perfect harmony betwee
SEO and usability for your site.

One area where you may be able to execute this is when it comes to choosing the appropriate keywords to utilize. Along this line, Internet Marketing and SEO expert Josh Hoopes emphasizes that you should try to come up with keywords which will not only be relevant for your site, but it should also be popular for your target audience; instead of doggedly going after a keyword which you think is popular but may not actually be related to what your site is all about.