SEO for Beginners: How to Optimize a Blogger Blog

Here are some great tips on SEO for beginners. You know how expert online marketers are advocates of WordPress? That’s because hosting your content in WordPress allows for greater flexibility and WordPress is by far the most user-friendly and most extensible platform out there. The top Internet marketers swear by WordPress. But Blogger.com has proven its worth to a lot of Internet marketers as well. While it’s not the most user-friendly blogging platform out there, it offers a wide range of functions that allow blogger to run a decent blog. Here are a few advantages of Blogger.com: • It’s owned by Google, which means it content hosted on Blogger easily finds its way on Google’s indexrn• It’s an authority site, and in this day and age of Google Penguin, authority sites are given much more value by Googlern• Because it’s owned by Google, you can seamlessly use some of Google’s tools with Blogger like Analytics, FeedBurner, AdSense and Google Plus. But the downside to Blogger is it does not offer automated function to optimize the content. So here are some SEO for beginners tips on how to optimize a Blogger.com blog. We’ll focus on optimizing the title and the description of Blogger.com-hosted content. There are actually two ways to optimize the title and description of a Blogger.com-hosted content. One is by properly optimizing the content itself, and the other, the more complicated way, is to go into the codes and insert a couple of lines which I will show you later. Properly keyword-optimizing the contentrnBy default, the search engines will show the main title and the first 160 characters of the first paragraph of each content as the title and description section shown on the SERPs. That’s why when composing a blog post, use the keywords of your content early into the title and within the first 160 characters or first sentence of the first paragraph. So if you’re optimizing for the keywords “SEO for beginners” for example, using the title “SEO for Beginners: 6 Tips for Optimizing Blogger.com Posts” is more recommended that, say, “6 Blogger.com SEO for Beginners Tips”. The former also sounds more natural and is easier to read. Now on to the more complex way of optimizing a blogger.com post. Tweaking the codesrn1. Log on to your Blogger.com account and select the blog you wish to optimizern2. Click on Template on the left sidebar of the pagern3. Under the “Live on blog section, click on “edit HTML”rn4. Copy and paste the following code immediately before this code