SEO LLC Discusses One of Its Secrets to Increasing Website Sales by 15% to 30%

In any shopping situation, there are generally two types of experiences; the first being where a decision is made on what to buy and then paying for that purchase. The second type of experience also starts with a decision to purchase which is then followed by suggestions for other products which complement or enhance the product being purchased.

Done properly, consumers in the online buying process don’t feel that they are being “sold” into buying anything. Instead, the perception is that the site they’re buying from is trying to make their user experience as positive as possible. When these suggestions are congruent with the original purchase being made, shopping carts end up containing more items and larger sales per customer.

SEO LLC employs this type of activity, known as “push marketing”, with websites offering a broad range of products and services. SEO Push Marketing completely changes the positioning of the website from simply acting as an order taker to one that is trying to assist its customers in finding other products/services that are closely related to their original purchase that can also be used and enjoyed. The following are a few suggestions on properly implementing push marketing into either a B2B or B2C website:

• The timing of these additional suggestions is critical. They should only occur when the customer is taking some sort of conversion action such as making a purchase, requesting information, or leaving their contact information.
• Upsell suggestions must be closely associated in some manner with the primary item being purchased. An example would be to offer a camera case when a camera is being purchased.
• Start with upsell items priced at around 20% of the item being purchased. Depending on the level of success, the prices of upsell items can be increased or decreased.
• Do not bombard purchasers with upsell offers. Going overboard with multiple or unrelated product suggestions can frustrate customers and put the purchase of the original item at risk.

SEO LLC has found that websites which offer these types of upsells through their push marketing efforts generally see increases in their average per-transaction amount of 15% to 30%. For more information, visit http://www.searchengineoptimization-llc.com/ or call (866) 530 7703.