SEO Ups and Downs

Since the launch of search engines, especially Google.com – SEO has become nightmare for businesses. Those lucky ones tap the top position in search position and generate un-presidential sales out of it. Businesses also suffered blow as they were on top positions (high ranking) in search engine, they expand and contract suddenly when their ranking drops they face dilemma like their stock price crash like bubble burst arena.
So ideally, what goes wrong with SEO dilemma where people become rich for two years and face difficulties rest of the year when their ranking drops. Here I have discussed some of the issues which businesses fail to consider while doing business.

• The so called un-presidential sales generated by achieving top position in Google got to be justified by diversifying advertisement revenue for rainy days – how it is done? Very simple, once you have huge number of customers, it’s time to retain them by branding and expanding services. Businesses can offers spares, refills, service contract, etc

• Businesses fail to notice that their new crowd is coming from different dynamics which they never thought of – like one of our refurbished computer reseller got business from school – but businesses never try to generate more business from these new arenas.

• While staying on top positions in Google, businesses may miss many micro and large businesses and might be serving medium size businesses – this is because businesses don’t realize the importance of customer acquisition. It’s high time to acquire businesses and this can be done by spreading wings for offering various services, call customers for free product check and consultancy and so on.

• One of the major flaw or reason businesses drop down and suffer losses through SEO is they change the service provider. Now the new service provider couldn’t maintain the rhythm and quality required to match with search engine’s compliant pulicy and what happen is instead of SEO the new vendor is actually performing spamming which not only loose the top position but also produce negative branding.

• Finally, there are ways to maintain top position and this is to maintain website with products, offers and knowledge base on regular basis. List website in local search engine and talk to customer on one-to-one basis in social network including yahoo answer and other forum. In this scenario even if you lose your top position, you will still be having customers to generate leads.

The lesson to learn here is that work for top position in Google to generate sales, but at the same time prepare for rainy days by retaining customers, digging out more customers from the new demography, try to attract other customers from various industry and size of buying power and finally spread out your advertisement budget to other avenue which includes crowd sourcing on blogs,social network and other online media.
There is no shortcut to reach on top and never trust those who offer black hat services and they will definitely bring you to a problem in short run as all black hats are finally taken care of by Google, Bing, Yahoo and other search engines.
And finally don’t leave your trusted and hardworking Digital Marketing Agency and opt for cheap one.