Setting up a good Paywall Plugin
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- Allow users some flexibility, allow them to have some premium features for free so that when the request comes for them to sign on for a subscription they see the value in your site and are more willing to do so. You could also offer the opportunity for users to earn further free access to additional services for a time. Users tend to like it when they get full access but in a limited time period.
- Avoid being really pushy, find a way for the message to subscribe to be friendly, engaging and perhaps even funny. Do not chase after subscribers and act like a debt collector. Keep it light to ease tensions. Build a relationship with them and they are more likely to be happy to stay subscribed. Know there is someone behind all the numbers and letters on the screen is good for a connection and for brand loyalty.
- Find the best balance between offering value and giving the customer incentive to become a paying subscriber.
- Offer users that pay more freedom than those that do not. If they have subscribed but still have to use credits to access parts of the site they may reach a point where they wonder whether the subscription fee is worth paying since they do not have the full access they want.
- Work hard to ensure the paywall is not viewed as an obstacle as frustrated users are less likely to subscribe. For example rather than having a hard stop when someone reaches the limit and gets to the paywall let them finish the action they are trying to do still, even if they chose not to subscribe. They will see you are as committed as you can be to offering them excellent service and may decide to subscribe after all, or may think about it for the future.
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