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Article

*** Sharing Your Expertise

Topic: Strategic PlanningPublished May 4, 2009

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Are you an expert in your field? Do you know your business inside out? Then you are an expert. One of the very effective ways to build relationships and build your business is to share your expertise. Creating articles, newsletters and information products are all ways to share your expertise with your current clients and customers but also with your prospects. When people experience your knowledge they begin to see you as an expert. You also foster your relationship with the prospect as they begin getting to know you better.nnThere are several approaches you can use to share your knowledge. n
    n
  • Start a newsletter with articlesn
  • Submit your articles with a resource box (info about you) to article directories on the internetn
  • Offer a free report or white paper on your websiten
  • Offer an audio CD for a nominal shipping fee on your website or in your advertisingn
  • Tips Sheetsn
  • Informational Brochures or Flyersn
  • Booksn
  • E-Booksn
  • Tele-Seminarsn
  • And more.....n
nThese types of approaches serve several additional functions:n
    n
  • Whenever someone requests information from you they become a qualified lead. They are more qualified than a prospect that you have met but hasn't requested information from you. When you are sending information they have an interest in what you have to say. You can then follow up with them. n
  • You can build your database of leads and prospects. n
  • You build your relationship, people get to know you bette
  • There can benefits to your website. Submitting articles to other sites provides your website with back links. Having articles published on the web can improve your website ranking and increase your website traffic.n
  • Several of these approaches can be fee based and generate additional income: e-books, tele-seminars, books, CD's and informational brochures can all be offered for a fee or for free.n
nWhat type of information do you offer your clients and prospects? What could you offer? You have valuable information to share. Build your business relationships with valuable information.

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