Simple Steps for SEO Success

There are so many factors that can be taken into account when optimizing a website for specific search traffic that sometimes it can be difficult to see the forest for the trees. Here is our very simple top level summary of the 3 simple steps that will make a big impact on your SEO success. • KeywordsrnEach page on your website should be optimised for 1 key phrase. The key phrase needs to be the most relevant possible description of the content on that page. Your key phrases need to be included in the title tag, keyword tag, meta description tag, picture titles and copy of each page.Google wants to return relevant search results so we recommend that you are realistic with the key phrases you try to rank for. ‘UK Accountancy Firm’ may have a high volume of searches, but if you are really a 1 man operation based in Slough then you need to be more specific about your location and the key services you specialise in.You can research your keywords using the Google keywords tool to check that it is receiving the amount of web traffic you are looking for. A good rule of thumb is that 30% of clicks go to the top ranking search result, 20% go to the second term and 15% go to the third. • Link BuildingrnThis is the most important factors when trying to climb the Google rankings. You need to build as many targeted links to your website page as possible. One way to do this is to submit your RSS feed to a number of social media and blog sharing sites. Another good tactic is to comment on forums related to your area of expertise. • Fresh and Engaging ContentrnA high bounce rate is really damaging to your SEO. It shows that your content is not relevant to the keyword it has appeared in the search results for. There are plenty of ways to keep people interested in your site. Write great copy, include videos and blog posts that people can comment on and include games that people can engage with.rnIf you would like to talk to us about our web design or SEO services, then please get in touch with our digital team:rnPhone: 01926 887 555rnE-mail: info@serendipity2.com.rnAlternatively you could have a look at the case studies and examples on our website: www.serendipity2.com.