Small Business and Start-Up Company Advertising

When you start your own business one of the key elements that you MUST take into consideration is advertising. How are you going to garner new clients? Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. We suggest the use of vehicle wraps and mobile advertising for your consideration.

Dollar for dollar there is NO other form of advertising that even comes close! We have some information that may help you make a decision if a vehicle wrap is right for your business or your customers. Let’s assume a wrap costs $3000 (which typically it costs less for the average sized vehicle) and assume that the customer will keep the wrap on their vehicle for the full warranty period of 5 years. (For arguments sake we will assume most business owners only lease the vehicle for 4 years).....

So, now we have a cost of $3k and a time frame of 4 years. The average vehicle in a major metro area will have over 700,000 impressions per month. So now what we do is calculate the monthly cost of your wrap based on the numbers…..$62.50! Keep in mind the other benefit factors of a wrap: the retention rate of this medium is extremely high. Many people will remember a wrap much more than any other form of outdoor advertising. Also the targeting of this advertising is unsurpassed….why? Typically a small business owner will drive their company vehicle directly in their target market area further concentrating the advertising.

We often challenge anyone to find an advertising medium at $63/month that can compete. Most people can’t even advertise in the classified section of a newspaper for that amount! Even if they did, what is the circulation of that paper? Is it targeted to your specific area? No way!

Think about this: For the price of a cup of coffee you can be advertising, targeted mind you, to literally thousand of people per day!

Another fact to consider: Fuel costs are at all time highs. Whether you realize it or not, you are ALREADY paying for advertising using your vehicle. If you do not have a wrap on your vehicle you are actually burning money as you drive. Capitalize on your company vehicle or fleets by maximizing return on capital that you are already spending on fuel consumption.

Keep in mind is that this type of advertising is not like radio, print, or television. It cannot be turned off or simply change the channel! Many of our wrap clients also take advantage of their wraps in areas that traditionally cost huge sums of money. Such venues are at trade shows, conventions, and grand openings. Many times an advertiser will have to get on a list well in advance to advertise at a premier event or location. Example: lets say you want to advertise in Times Square New York. Most people can’t even imagine the cost! A wrap owners dream, you just drive down right through it anytime you want!

For more information on how to develop a moving brand for your new business, franchise or start-up company contact us or visit us online at www.adsonwheels.com