SMBs in India use Integrated Conferencing Solutions for Hosting Virtual Events

India has seen a steady growth in the demand for collaboration communication solutions in the market in recent times. In 2010, the total conferencing market was valued at $ 89.9 million, and the figure is expected to rise to $ 114.2 million by the end of 2012. This demand is led by the Small and Medium Businesses (SMBs) of the country, who look for communication solutions that allow users to improve project turnaround time, work in real-time and reduce operational and communication costs. Cisco WebEx has become one of the widely used conferencing applications in the country due to simple operations, attractive payment plans and a host of features that suit the needs of variegated companies. Cisco WebEx includes tools like Meeting Center, Event Center, Jabber, Support Center and Training Center, which can be integrated with enterprise conference calling solutions for streamlined communication. Meeting Center has become the best web collaboration suite for hosting operator-assisted as well as unattended virtual meetings. The solution has emerged as the best tool for conducting web-based interactive summits, product launches, creative and marketing announcements, and corporate meetings. It empowers users to access a single point of contact for full site implementation, provisioning service, user training, account management and technical support, giving them total control of the conferencing suite in their hands. SMBs judiciously utilise their resources by making decisions faster and cutting down the travel expenses with the help of Cisco WebEx Meeting Center. From 2 to 2,00,000 users can enter a WebEx meeting using just a high speed Internet connection, without any types of downloads or plug-ins. Users only need a web browser to start or join a virtual event, with local audio access numbers for connecting to an ongoing virtual meeting. They can use integrated WebEx solutions to make multipoint audio conference calls and also transfer documents, applications and host presentations seamlessly, without any latency. For product marketing and client acquisition, the video conferencing component of this application has proven to be crucial as it facilitates constant face-to-face interaction without any lag. Cisco WebEx Meeting Center is capable of rendering 720p display resolution, ensuring the clearest video call quality at all times. Due to its Active Speaker technology, the panel featuring the current speaker becomes larger while all other attendees are displayed in thumbnails. For those commuting while an event is going on, a dedicated iPad app for WebEx ensures that the 720p video call quality is maintained on a reliable 3G connection even while travelling. WebEx comes with dedicated apps for variegated Smartphone platforms, including Blackberry, Android and Apple. There are several vendors of Cisco WebEx products in India, like Arkadin, which offer integrated solutions at affordable rates. Such Conferencing Service Providers (CSPs) offer 24X7 customer support in 17 languages to solve queries of the users. These firms are able to ensure full network reliability due to the Cisco Cloud Collaboration for constant uptime. They offer customised and branded conferencing solutions to users, thereby providing them the perfect way to project a professional image in front of their target audience.