SMS Marketing - the newest weapon for your business

In 2014, more than 10 trillion SMS text messages were sent around the world. And, almost 90 per cent of them were read within 5 minutes from the time they were sent! It's quite immediate, no? Gone are the days when people used to think that SMS has lost its popularity, and no more a fashion in the field of marketing around the world! Now, even after the advancement of email and WhatsApp, and other social media platforms like facebook, instagram and twitter, sending messages through SMS, both personal and commercial, has not stopped! Strategists are, in fact, working on improving SMS marketing, more than other platforms of text based communications and promotions... Like, around the globe, SMS marketing in UAE region is also expanding as more and more corporate companies and other business houses tend to prefer the SMS marketing services to other ways, and approaching SMS marketing companies in Dubai! What is an SMS? An SMS - Short Message Service, is nothing but a text communication between two or more persons, through or between mobile phone devices, fixed phone lines, personal computers etc. SMS marketing campaign SMS campaign or SMS marketing is defined as, "promoting a name, idea or a product through Short Message Services, targeting a section of audience." Is this the most effective way of communication? Without doubt, yes! SMS campaign or SMS marketing is one of the most effective ways of marketing a name, idea or a product. It can further be understood through the following details… SMS services got the widest reach! All the GSM mobile phones have the facility to receive and send SMS. Even, a person from the remotest village or the one who can afford only the cheapest phone can get access to this SMS service. Even, a smart phone user would not be using all of the features and applications that his phone got, but he would definitely use the SMS services! It is provided by almost all of the mobile networks, most of other telephone systems and by the internet! It is also easily integrated to other marketing service tools. The fastest, and the responses are far better! The message sent from the sender is instantly delivered. Other marketing services are also improving, but SMS marketing services always leads, and considered the fastest! As we saw in the first paragraph, 90% of the receivers open the inbox, and the content is read too. When an SMS is delivered in a phone, the actual content of the message itself pops up, or at least a partial of it... And, with the alert sound, the receiver is bound to open. In the case of email marketing, only a fraction of the mails in the inbox are opened. Here, most of the marketing mails go to the Trash Can even without been given a glance! These SMS messages are read within 5 minutes. It's done in far less time than other way of text communications. And, the action taken by the receiver on the received SMS is very high! Creating a message is easier, and is conveyed very clear! Creating an SMS message is far easier as it requires almost no creativity! And, the purpose is conveyed very clearly... The marketing campaigner needs to get the target audience's basic data, like name and phone numbers, of the customers, and can send messages, even in bulk! Interaction options Like 'Interactive SMS marketing techniques,' there are options galore, and lot of improvements is being made in this SMS marketing services. In interactive SMSs, the receiver can reply to the message and build a conversation. By this way, trust is built between the sender and the receiver! The sender can only send a maximum of 160 characters only. Some see this as a constraint, but there is a big advantage about this. Since it is very short and to the point, even in limited available time, almost all the receivers read the content without fail! It is cost effective too The SMS marketing companies in Dubai know how to manage these services cost effective and the companies for whom the SMS marketing campaign services are made do not have to burn a hole in their wallet! SMS marketing services in UAE region is very cheap!