Social Media - Location Based Marketing. The next big thing?

In recent years consumers have changed their buying habits phones and smartphones purchased instead of normal cell function. Android and iPhone products have taken over and according to recent data, more than 35% in the UK now own a smartphone. 59.3% of these users of smartphones are interacting in networks of social media through their devices.

As smartphones get even more dominant a considerable amount of people going to fulfill your phone to get information and advice on what to buy or where to go. Location-based marketing is the next step for the campaign office of a media company.

What is the location-based marketing?

There are several location-based social media networks, but the most popular places Foursquare and Facebook. Using one of the applications based on the location of the smartphone user will be able to "check in" for a business. "Check in" simply means that the user has shared its current location with friends on the social network.

The system works by phone with GPS chip, the same chip used in satellite navigation to tell where you are on the road. Sometimes, users leave a review of the location at the same time as "check-in." If a friend was in a good restaurant that he / she can check in the restaurant and leave a positive comment on the food. Other users who visit the restaurant after be able to see the critical and may be more likely to buy a given meal. While the media based on location is relatively new, the programs have gained a lot of users in a relatively short time. Foursquare recently announced that it has 10 million users worldwide and is likely to grow.

What does this mean for your business?

If you own a business in the UK road users probably already registered on the site and leave comments. By adopting the new medium will be able to convince more users to visit your business and respond to negative comments. The service allows owners to offer rewards for the check-in is, if you own a coffee shop, you could offer a free muffin to a user to verify the purchase and coffee. This will promote your brand across many social networks, to persuade customers to buy from you instead of your competition and inform other users of the area to visit his shop.

Big companies like Starbucks and McDonalds have already begun providing interaction and networking offerings through location-based, but not just for big brands. Small coffee shops, restaurants and nightclubs have also seen an increase in trade to embrace this new service. While it is not easy for an owner of the shop to increase profits through location networks, marketers have been able to get the most from these programs. One of the local restaurants in Milwaukee typical managed to increase sales by 110% Sunday through runs.

Social Media Ltd has been marketing companies through these networks based on the location since its inception in 2009. Our extensive use of the programs will allow your business to get the ROI of marketing campaigns based on location. If you are interested in starting a campaign and want to know more, check out our Social Media Marketing.