iAnayst - Social Media Management, Making the Best Use of Twitter

It may be the most powerful not-quite-five-year-old on the block. Twitter, launched in July 2006, hit its stride early and has rapidly become one of the powerhouses of the social media world. Social media management gurus recognized the power of Twitter almost immediately – its bite-size messaging makes it perfect for disseminating quick information and bringing people together. If you’re trying to reach new customers or organizing for a cause, wrapping up your message into 140 character morsels can help you reach over 190 million users all over the world. From the start, many in the media world dismissed Twitter as a fad – just one more symptom of the narcissism of the Web 2.0 generation. They completely missed the possibilities inherent in leveraging social leaders and tapping into a powerfully effective tool for getting a message heard. If you’re considering using Twitter as part of your social media strategy, study these tips on Twitter management from one of the web’s top social media management agencies, iAnalyst. Build a Destination Website One of the most valuable uses of Twitter is to bring targeted traffic to your sales pages and marketing campaign pages. Coordinate a Twitter campaign with your other social media presences – a Facebook fan page, a Tumblr page for short blog messages, your blog and your sales pages can all provide destinations. Sharpen Your Message Short and pithy messages are the most likely to be retweeted – and retweeting builds your visibility. In order to fit your message into 140-character bites, you need a clear, focused, on-point message. Whether you’re pushing a sales pitch or a social message, break it down so you can deliver it quickly and succinctly. Use Hash Tags to Target Your Message Twitter’s search functions continually improve, but the best way to make sure that your messages reach their intended target is to use hash tags. The # symbol denotes a keyword in your tweet. Many blogs and services monitor for keywords and retweet tweets that contain them, or publish a running feed of tweets containing specific hash tags. Look for industry specific hash tags, and start appending them to your tweets to get them picked up and rebroadcast. Monitor Your Social Media Presence Take advantage of software that monitors Twitter feeds for mentions of your company and tweets that use keywords you select so you can keep track of your presence on the social media landscape. Offer Something of Value When you contribute something valuable to the conversation, people will follow you and retweet your message. That means tweeting links to important articles and web pages of interest, not only your own website and promotions. Get Help From a Professional Let a professional manage your social media presence on the web. social media management companies like iAnalyst are experts at monitoring your social media presence and designing social media marketing campaigns that deliver high value.