Article

Social Media Tool Benefits: Twitter

Topic: Marketing StrategyFeaturing matthew-bredelPublished October 19, 2008
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Are you Twittering yet? Those new to Twitter might not really ‘get’ what it this social marketing tool is at first but as soon as you find some people to follow and get people following you, you’re going to see the potential. Micro blogging is mini blogging and it can pack a wallop of a punch in terms of social networking and marketing because of the potential for followers who could pay attention to every thing you have to say! Woo people with credit cards in their hand and you are golden!

What’s interesting is how many people on the microblogging platform are being sold something constantly and don’t even realize it because they’re just participating in an online discussion. Those discussions lead to links being clicked on and buzz being spread and ultimately, to people making money!

If you want to make money online and think you don’t have time for a tool with 140 characters and a lot of idle chit chat, you’re leaving money on the table! Look at Twitter and see all the potential.

Follow and Be Followed

Twitter only works if you’re following people and they’re following you. If you’ve joined and done nothing with your profile, it’s not going to do anything for you. Follow and be followed. One doesn’t work well without the other. Unless you’re super famous, people won’t stay on your follower list unless they feel like you’re listening to them. If you’re an online guru with a lot of clout people might not really care if you’re on their list because they still want to know what you’re saying but if you’re going to use the tool, you need to be prepared to converse with the little people and avoid elitism. That’s not to say you have to follow every single person that clicks on your name, though. There’s a fair bit of Twitter spam going on so you’ll want to be a little bit choosy about whether you follow someone or not. And, that tells you right there what you shouldn’t use Twitter for. Spammers quickly get ignored with this tool.

Twitter Tools

Because Twitter is a pretty basic tool, there are a lot of advantages to using some of the free tools that exist to enhance the Twitter experience. There are dozens of tools that help you get Twitter doing what you want or help you mine the user base for information. Tools like Tweetdeck, Twhirl, TwitterFox, TweetBeep, Hashtags, Twittermail, Twitterly and more all have varying features and benefits that can help you maximize the earning potential.

Success from Reciprocity

Reciprocity is key to success on this social marketing tool. Because it’s a virtual water cooler environment, you need to be a positive contributor in order to gain benefits from it. After you find a group to follow and get some people to follow you, you need to converse, you need to provide value and you should establish yourself as a valuable person to follow. Then, people will do things like: click your URL, re-tweet your interesting tweets, tell others to follow you, write @before your use
ame so their followers can see you might be worth following, social bookmarking your interesting tweets, digging your URLs and more. See how this tool can help you?n n

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About the Author

Are you interested in making money with Twitter? Learn more social marketing potential and about making money with Twitter at Tru-Social-Guru and TheWebReviewer.

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