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Social Networking Development and the Six Degrees of Separation Theory

Topic: Internet MarketingPublished March 27, 2011

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Six Degrees of Separation is the theory that promotes the concept that every human being on earth is connected by the approximate average of six degrees. This theory is also known as the Human Web, which emphasizes that the world, amidst the difference in cultures and geographical obstructions, is a small world after all. Now, with new technology tools such as social networking, the world has gotten even smaller. Go on Facebook or Twitter and type up the name of your favorite actor on the search space and you will most likely find a fan page or a verified account through which you can catch up with and, most importantly, connect with your idol. These days, it’s normal to receive updates from your favorite personalities as if they were sitting right next to you and telling you about their day. You’ve barely begun to scratch the surface with the social networking benefits presented above. There are even bigger possibilities that Facebook and Twitter have provided. The results of social networking development have revolutionized the way people connect with each other. Now, when you are on one of these social networking sites, there’s no excuse not to know what’s going on with your friends and family, nor is there an excuse to forget birthdays and other events. There is also no reason for you not to know how to get involved and help out in times of emergency. In addition, social networking development has provided a venue not only for people to connect and to be updated with current events, it has also proven to be an effective medium for political, environmental, and social campaigns, as well as for collecting signatures and funds for certain causes and charities. The rapid progress in social networking development has also created an effective conduit for businesses to reach their clients and vice-versa. This contributes to a harmonious and productive relationship between manufacturers and consumers. Social networking development in the recent years has perhaps made the six degrees of separation closer. The already shrinking world is shrinking even faster, and there are no signs that this would slow down soon. With the rate it’s going, who knows, maybe one day, everyone would find themselves saying, “Beam me up, Scottie!”

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