Software PR Creates Tangible Results, But Know What You Are Looking For
Reader stats
Article rating
No ratings yet
Reader rating appears publicly after enough eligible article ratings.
Rate this article
Sign in to rate this article.
You’ve just developed a hot piece of software… Revolutionary, perhaps. Better than anything currently on the market. What do you do next? How about a software PR campaign?
Before undertaking a software PR campaign, it would be wise to determine what it is your company is looking to accomplish in this effort. Clients have a range of objectives for their software PR programs, but the most common is supporting lead generation and sales with favorable, on-message coverage of the client’s products, technology leadership and successful implementations. In addition, many clients want to present themselves as thought leaders or visionaries in a particular market segment, stimulate coverage that supports capital formation or increase visibility in advance of acquisition, or work closely with top industry analyst firms to secure coverage in the right reports.
In reviewing your options for software PR, clients are advised to seek firms that have a proven track record in an area or a firm that specializes in your company’s business. There are many specialists within the software PR world. Some software PR firms specialize in entrepreneurial enterprise software and B2B technology companies. Other software PR specialists possess deep experience in business software with work spanning ecommerce, retail, supply chain, ERP, business intelligence, content and image management, collaboration, CRM, human resources and many other specialties.
In reviewing software PR firms it is advisable to determine if the agency makes use of an interdisciplinary approach by working closely with its other practice areas such as software development and open source, business and financial services, and data center and IT operations—to assemble teams of individuals who bring the industry expertise that each client needs, combined with strong journalist, social media and analyst relationships.
Finally, look for a software PR firm that can truly understand your market. You’ll need a partner that can working closely with you to create the stories that will resonate with journalists. Most software PR firm programs begin with an in-depth planning session that yields an action-oriented PR plan and recommended messages.
Article author
About the Author
Further reading
Further Reading
Article
What to Consider When Adopting Multi-Tenancy in Kubernetes?
Organizations are starting to scale their cloud native operations. And as they do, the inefficiency of managing dozens of isolated clusters has become an evident problem. As the clusters continue to sprawl, businesses must unite diverse workloads onto shared infrastructure. This is because companies need better resource utilization and centralized governance among other things. But it is imperative to remember that going from a single tenant to a multi-tenant environment need
March 12, 2026
Article
Product Engineering Services: Driving Faster Development for Startups
It has been for everyone to see the short product lifecycles and a pressing need for rapid technical scalability that have come to define the modern startup ecosystem. For early-stage companies, the challenge is no longer just conceptualizing a solution. But they must also carry it out with enough precision to withstand high market volatility and fierce competition. We know that internal teams concentrate on core business strategy and fundraising. That still leaves us with th
March 12, 2026
Article
Why Modern Facilities Rely on Environmental Monitoring and Remote Temperature Probes for Compliance and Control
In today’s regulated and data-driven environments, organizations are under constant pressure to ensure that temperature and environmental conditions remain within defined limits. Even small fluctuations can result in product loss, compliance violations, or operational downtime. As a result, many facilities are moving away from manual checks and standalone sensors and adopting comprehensive environmental monitoring solutions instead. An environmental monitor provides rea
March 5, 2026
Article
Role of Data Warehousing in Ensuring Data Quality and Consistency
Organizations have come to rely heavily on large amounts of data in today's competitive markets. But to what end? For starters, to inform strategic decisions and power machine learning models. It goes without saying that the value of these digital assets is completely dependent on the accuracy of the underlying data. So, when data is fragmented or inconsistent across departments, you will obviously have inaccurate reporting and operational inefficiencies at your hands. This c
March 2, 2026