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SSL Certificates are Useful for Business Ecommerce Websites

Topic: Internet MarketingPublished July 21, 2011

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Those who own an ecommerce website in the United States can secure their network connections with a Secure Sockets Layer (SSL), which adds a message authentication code and cryptography to increase the site’s reliability for consumers. Taking such a step is essential in this situation because it indicates that the site is authentic, and consumers will feel safe in submitting their confidential information online when they visit it. Why the certificate is needed for ecommerce (US) Today, about 7% of all sales taking place in the United States are conducted via the internet, scammers are trying hard to steal peoples’ personal information and credit card numbers, and this certificate is intended to prevent them from succeeding. First of all, it verifies that the owner of the website is the entity they say they are. In addition, the visitor’s browser ensures that the owner of the certificate is valid and related to that site. Once that is accomplished, it creates an encrypted transaction between the visitor’s computer and the website with a public-private key combination. Choosing between two certificates The two major networks that run the internet are Windows-based and Linux/Unix-based. A network that operates Windows server software must have an IIS SSL certificate, which is used by the IIS manager or information services manager. Although installing and implementing this certificate is not the same as other networks, it is still relatively simple to do, and it completes the same tasks as an ordinary SSL certificate that would be used on a Linux/ Unix-based network. Comparing Linux and Windows certificates The benefit of using an IIS SSL certificate is based on the website owner’s skill in installing and maintaining a Windows-based network. Many tasks that have to be performed manually on Linux are less difficult or even automated on this type of network. The configuration of a Windows-based network is usually less difficult than working with Linux, which involves the installation and maintenance of multiple packages and complex commands as well. In regard to patching security updates and vulnerabilities this is especially important, because a Windows server network is much quicker and less difficult to patch when compared with its Linux counterpart. Whatever type of certificate an ecommerce website owner decides to install, it is essential for every ecommerce site in the United States to use this certificate because it assures consumers that there is concern for their security. Also, it is possible that the lack of one could cause the owner to lose sales because “https” does not appear in the browser to indicate that the site is secure.

Brian is a web consultant who has spent the majority of his career working with various websites. For certain websites it is important for the creator to show visitors that their site is secure through a ssl certificatesuch as an apache ssl or wildcard ssl certificate. Internet security is an important feature for customers, so for more information visit SSL247.com.

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About the Author

Brian is a keen backer of web security having been a victim of fraud and believes all sites should have SSL certificates, some of which are provided by SSL 247.

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