TACTICS TO REDUCE YOUR CALL ABANDON RATE: III

1. Offer a callback facility:

In order to reduce the call abandon rate, you can consider replacing hold time with a callback. According to research conducted by Forrester, providing the customers with an option to hold their place in the queue and go on to do something else is highly appealing, with 75% stating a preference for it. Therefore, instead of asking your customers to wait on hold allow them to request for a callback. This will lead to the customer being immediately released from the waiting list. Thereafter, he can be given a callback as soon as an appropriate agent is available. Apart from lowering the call abandon rate it also leads to an increased first call resolution, thus benefiting the organization.

2. Employ omni- communication channel:

This is yet another tactic that can effectively reduce your call abandon rate. Omni-channel communication channel refers to various channels of support other than the phone. Employing omni-channel communication channel would definitely lower the burden and reduce call abandonment. You must consider adopting omni-channel communication to provide a consistent experience to your customers across channels.

3. Consider changing your on-hold music:

According to a research has shown that 71% of customers like to listen to music while they are on hold. Therefore, your choice of music plays a crucial role in maintaining the customers’ patience. As a matter of fact, the music played at the time of hold could be causing the callers to hang up the phone. Therefore, you need to check the analytics and see when the maximum drop-offs occur. In case it is after the music starts playing then consider replacing it with the customer’s choice of music. This can be done by asking the customers’ feedback about the on-hold music on social media sites. Based on their consensus, the required modifications can be made.

4. Change your queue message:

Customers tend to learn your queued messages when they call frequently. So, they tend to skip the instructions and directly press the required numbers as they memorize the sequence. This causes problems. Thus you can consider changing your queued messages consistently. This will help buy the agents time to finish up on earlier calls. Therefore, by the time the call goes through, there would be a lot less waiting time for the new ones.

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