Tap overseas market, without high cost of advertisement

Jiantong Electric Telecommunications Co., Ld. operates business mainly referring to station antenna, vehicle-mounted telephones antenna, cordless telephone and mobile phone antenna, etc. The company is located in Foshan in Guangdong province. The chairman of the board and CEO, Mr. Qiu recalled, “When I established the company in 1985, the company was very small.” He also said “at that time, we had only 15 employees including me, the capability is poor, and the company only produced antennas for 100 call stations.”
Cellular phones emerged at the initial stage in the 1990s, which was a great business opportunity for the company’s development. In 1996, Point-to-point telecommunications was popular, which was a turning point for the company’s development. In 1998, the company started to produce station antennas for GSM/CDMA systems in the domestic market. Mr. Qiu said “there were only 6 offices in Chinaï¼while there were 15 offices now.”
“I always traveled to Hong Kong at that time to know more about station antenna demand in the international market. The company started to export products through an agency in 1999; we exported about 1,000 products to Hong Kong and Taiwan in the next year.” He also said in 2000, the company moved to a new location with 8 workshops and 6 production lines. It has been installed with research and development equipment and quality control equipment, such as HP8753E and HP8753D measuring the RF&MW devices and Summitek tester. “Because the company was attempting to export the products, so we must make sure all the equipment should meet buyers’ needs. The company passed through ISO 9001 certificate in 2001. ”
The company has the authorization to export and started export business in 2008. It has obtained OEM orders; the products were mainly exported to Europe countries and America. Mr.Qiu said “ in order to exploit overseas market further, we have promoted our business in some B2B business platform through bidding ranks, while, it took no effect after costing advertisement expenses, which increased the total cost in company operation. ” He also said, “Later, we knew that IBUonline launched global distribution information service, We used the service and implemented global marketing, to achieve the goal of where the customer is, where the advertisement hit.”
Surprisingly, IBUonline global distribution information service took effect and we received other countries’ enquiries. He said “we believed that IBUonline with the information of 2 million international buyers made us tap the overseas market rapidly. IBUonline implemented accurate marketing tools to avoid aimless advertisement. We selected the best marketing method with the lowest cost of advertisement to achieve the best results in international trade.” Mr. Qiu said “the cost that has been saved from advertisement could be put into new products research and development and technology innovation. The company increased its competitiveness. We appreciated IBUonline. ”