Targeted Website Traffic - Exploit the 5bn HandHeld Market

There are dozens - perhaps even hundreds - of sites that offer free downloads for handhelds. And most handheld users are always on the lookout for something to read on that little screen. It will cost less than $50 to pay someone from Guru.com, Elance.com, or Scriptlance.com to format your product for the handheld market. And with over 11 million handheld users out there, that's a lot of potential viral traffic for your web site.

Combine Survey and Polls with PPC.

You probably already know that surveys are excellent for finding out what your target market wants. But if used in combination with low cost, quick and dirty Google Pay per Click, surveys can also deliver a good amount of targeted prospects to your site every month. You must do some thorough keyword research first. You'll need to find keywords and phrases that are related to your survey topic but don't have too many Google campaigns running.

You can do this very rapidly with a tool like Jeff Alderson's AdWord Analyzer, since it will show you exactly how many Google campaigns are running for various keywords at any given time. Second, sign up for an inexpensive survey service like Survey Monkey (www[dot]surveymonkey[dot]com). We don't recommend free survey services, since they tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Following this, design a survey that will appeal to your target market.

Next, create an incentive for people to take your survey. Make it a download, so you can capture the prospect's email address. And make it viral. Even a simple white paper can be viral. You don't necessarily have to pack it with sales links. Just make sure your URL is conspicuously displayed on all the pages. Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link, the survey results and links to the survey.

Finally, use at least a dozen of the keywords your researched prior to set up Google AdWords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. "Take this photography survey, get a free gift." You don't have to be the #1 ad. You can even be on the second or third page. The point is to capture a targeted prospect's contact information for a very small investment. But there are some additional serious fringe benefits in addition to traffic.

First, you'll collect valuable information on what your prospects are looking for. Second, you'll have their permission to contact them with the survey results and the download link for the free gift. And third, if you make that free gift a viral report, you'll eventually get even more targeted web traffic.