Tech-enabled resilience and future retail

Since the apparel industry is witnessing some major transformations like change in consumer buying behaviour, adoption of online shopping, increase in influencer marketing, etc., the tech solutions also have to be modified to meet the current needs of the industry. Below rnare few tech innovations that are answers to the changing needs of the fashion retail and are helping the retailers to stay relevant while preparing for the future world. If we think about online shopping today, almost every website looks the same with a white background, a grid of thumbnails, and shopping for every product on the same interface. This interface was created by Amazon 25 years ago to sell books – which is now used for every product and every brand, but the fact of the matter is that today’s consumers want visual content and expect interactivity experiences. “Experiential purchasing is now expected to come to e-commerce and is expected to become the main factor to drive the growth of fashion e-commerce in the next 4 years – a trend accelerated by COVID-19,” said Neha Singh, Founder and CEO, Obsess. For more insights, click @ Apparel Resources