Tempted to Outsource Your Digital Marketing? Don’t You Dare Sign that Contract Without Asking Yourself These Questions!

Outsourcing has a bad rep of being a business’s dirty little secret. Almost all businesses have (or already considered hiring) a virtual staff on board whether it’s just a freelancer to a full blown agency. And why not? It gives you the power of a team for the price of one person while making sure every task goes round the clock. But considering outsourcing a part of your business is no back door from running away from additional costs. If you think outsourcing is just something to cut operational expenses, then you’re part of the problem of giving outsourcing a bad name. So if this idea has crossed your mind, take a deep breath and ask yourself if you’re ready to take the plunge and how comfortable are you in reaping the joys and risks of this business road less traveled. Why Am I Outsourcing Really? There’s more to it than meets the eye. But the most highlighted benefit is cutting down on spending without scrimping on the quality of work your customers expect you to meet. Other reasons include but are not limited to tapping into a global talent pool, where the same quality of work can be done at a fraction of the cost, you’ll expect paying an onshore hire. Another challenge to an in-house marketing team is that there will be some areas of opportunities that may be costly to fill in that skill gap. An example is when your team is great in running SEO and social media campaigns but their content skills are left to be desired (botchy grammar errors, spelling errors etc.). Then having your digital marketing outsourced gives you access to a balanced skilled team at a price of one employee. Also, outsourcing allows you to be enlightened on blindpoints you’ll less likely to see, giving a new perspective on how your brand resonates in the eyes of others. Do I Know Which Processes to Outsource? Since we’re talking about freshness and new perspectives, it is important to raise that there are vital parts of your business you can never outsource like the full nature of your business, the company culture, and the essence and the root of your brand. No matter how many Skype meetings you go to, how many mock boards and branding assets you exchange, that raw aura can’t simply be replaced and not knowing that can make your team miss the target of your marketing strategy even when parties both have access to the cold hard data. Numbers and demographics is one thing, emotional appeal is another. So if you are going to outsource it better, make sure you are giving tasks you are comfortable with and that won’t do any harm to the core of your business. Am I really Comfortable Trusting My Outsourcing Provider? Trust is a big word, and in the corporate world, breaking that vow means lawsuits flying out of nowhere. And outsourcing means sharing vital yet classified information about your company. Ask yourself: are you comfortable with this? Compared to in-house where you have full control of security and information leaks, outsourcing means you are open to risk of copyright issues and even libel. Because not all outsourcing providers are created equal, sometimes, you would end up spending more than having someone in-house. Cost should never be your sole basis when deciding to outsource. Quality of work, turnaround time, and utmost priority of clients’ security are what you should look for as well. Be more inquisitive and vigilant of ways you can to protect your brand beyond preventive measures on your contract. Remember, a contract is not an ultimatum and can be easily broken out of will. If there’s something bothering you, say it out loud and seal it beyond the usual fine print. rnAbout Coefficents Co Ltd. Coefficients currently serves more than 20 global clients in knowledge services. The company’s eventual metamorphosis from BPO to KPO is a very good opportunity for it to be ideally positioned to lead in knowledge-based services via ramping up capacity and honing its people’s competency. Here at Coefficients, we go above and beyond for our clients. From assessment to solution design, to training, transition and launch; we cater to every phase and we got you covered every step of the way. We don’t go for temporary aids. We strike to the core.