The Asian Marketing Effectiveness Festival opens this week

The Asian Marketing Effectiveness Festival, now in its 10th year, is Asia-Pacific’s foremost gathering of marketing, advertising and media industry executives, marketing experts and brand pioneers. Opening this Thursday in Shanghai, the two-day festival will offer attendees a compelling programmed of seminars and discussions, networking opportunities and a gala awards presentation honoring clients and their agencies for marketing strategies that deliver solid results that transform businesses. Some of the world’s top marketing gurus will take to the stage to share fresh insights into brand strategy and effectiveness. This year’s speakers include: Cheuk Chiang, Chief Executive Officer, Asia Pacific, PHD; Chris Thomas, Chairman and CEO BBDO Asia, & Africa and Chairman of Proximity Worldwide, BBDO Proximity; James Thompson, Chief Marketing Officer, Diageo Asia Pacific; Leanne Cutts, Vice President, Marketing, Asia Pacific, Kraft Foods; Nayantara Bali, Vice President, Procter & Gamble Asia; Marc Mathieu, Senior Vice President Marketing, Unilever; Norm Johnston, Global Digital Leader, Mindshare Worldwide; Rex Wong, Vice President, Marketing, Asia Pacific, Anheuser-Busch InBev; Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather; Tom Doctoroff, North Asia CEO, JWT; Tony Wright, Chairman, Lowe + Partners; and many more world-class names. The full Festival Programme is available to view online with details of all the seminars.

Panels of 35 industry experts from around Asia-Pacific, chaired by James Thompson, Chief Marketing Officer of Diageo Asia Pacific, has convened in Shanghai and are currently discussing the 115 shortlisted entries against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. Uniting creativity with effectiveness, the Awards honor the role of innovative strategy as well as creative craftsmanship in achieving results. This year a record 971 entries from 21 countries have been submitted.

"The outstanding content programme together with the unveiling of the best effective pieces of brand communication and middle east online advertising makes the Asian Marketing Effectiveness Festival a must-attend event for those interested in driving marketing excellence across Asia-Pacific," commented Tim Waldron, Managing Director of Haymarket Asia, who with Lions Festivals, jointly organise the event. Here is the updated experiential marketing Middle East from Middle East.

The Festival will be held at the Pudong Shangri-La Hotel in Shanghai, 26 and 27 April 2012. The Awards Ceremony Gala Dinner will take place on Thursday 27 April at which the winners of the 2012 Asian Experiential Marketing Effectiveness Festival will be announced. Delegates to the Festival automatically gain entry to the Awards allowing them to network and celebrate with their peers and GCC news alerts.

For further information on the Festival or to register to attend please go to http://www.ame.asia.

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