The Best Tool a Coach Ever Had (and No One’s Using It!)

Attention Coaches! Sitting right there in your office, back there in the corner where you don’t have to look at it, is a box. Inside that box is the best business tool you’ll ever have for creating a successful coaching practice. That tool is writing. Here’s what writing will do for your coaching business: 1. Attract and land more clients.
2. Establish your credibility and expertise.
3. Increase your sales. Those are three really good reasons to start writing immediately, don’t you think? Here are three more. 1. You’ll work less hours and make more money.
2. You’ll feel really good about your coaching business.
3. You’ll feel really good about yourself. Those are six really, really good reasons for a coach, especially an Internet-based coach, to start writing today. But most of you won’t. Here’s why: 1. You hate writing.
2. You think you’re no darned good at it.
3. You don’t know where to start.
4. You don’t have the time. To which I can only say, Horse Hockey! Those are four really, really lousy reasons not to pick up the best business tool a coach can have. They aren’t even real reasons. They’re just junk (I want to use another word, but we don’t know each other well enough yet) your writing monsters have been whispering in your ear so long that you’ve begun to believe it. Not to worry. Writing monsters can be tamed. I will be sharing all sorts of tips and tricks and strategies to banish your writing monsters once and for all. Then, once that’s done, we’ll get cracking on how you can harness the power of the written word to create a super successful coaching practice. In fact, let’s start harnessing some of that power right now today. Here are two tips guaranteed to amp up your writing. 1. Write the way you speak.Don’t let the English Language Nazi (one of those nasty writing monsters) convince you that the rules of grammar are more important than writing the way you speak. They aren’t – at least for our purposes. Just for the heck of it, skim through this newsletter and see how many times my sentences are “incomplete fragments.” That’s what the spell/grammar check program on my computer (a mechanized cousin of the English Language Nazi) calls them. I don’t care. I’m writing the way I speak, and that works for me. It will work for you too. 2. Write for and to your ideal client.When you write for your business, you are writing to one person and one person only – your ideal client. It’s all about her. Her wants, her needs, her thoughts, her challenges, her beliefs, her problems, her pains, her goals, her dreams. So what is the most important word in the English language when you are writing to your ideal client? YOU. You can’t say it too often. YOU, YOU, YOU. There you have it. Two tips with more to come. So stick around. Before you know it, you’ll have the whole writing thing really working for you. And you’ll be walking around with a practice full of ideal clients, a bank account full of money, and a smile on your face that just won’t quit. Doesn’t that sound like fun?