The “I don’t want to bother” My Email List Syndrome

If you are afraid of bothering your email list by writing too frequently, chances are you may be focused on "what will they think of me" instead of how your tip or article may positively impact your reader.

That's pretty normal in the beginning stages of sending out a newsletter. Certainly, there are other reasons that may be holding you back from keeping in touch, but mostly, I find the core issue is about the "OMG! What will they think!?"

However, this is pattern of thinking doesn’t serve anyone.

It doesn't serve you because it doesn't create results. Which means you don't get to help the people you say you want to help. And it focuses your attention on your fears and worries. It's actually a very self-oriented way of thinking.

It doesn’t serve your client base because if you communicate to them infrequently, they get the sense that you only reach out to them when you have something to sell. The exact opposite of what you want to do! (Most people think if they communicate to their list now and again, they'll avoid bothering their audience, but the exact opposite is true.)

When you communicate and keep in touch regularly, say weekly or twice per month with a short and sweet, helpful message, it says; "I'm here for you when you're ready. In the meantime, please accept this quick tip to help you address X challenge I know you're facing. My treat. It's on me. Glad to be of service! I'm thinking of you and I'll be in touch in a week or two with another valuable tip."

(Replace "tip" with insight, video, audio message, article, resource… you get the idea. There are so many ways to deliver your know-how. You get to choose what works for you. Use the language that suits you.)

The greater truth is this…

1 - If you write once in a while, you and your services will be forgotten.

2 - If you write once in a while, you actually end up bothering people (contrary to popular belief!). It makes your company seem like you only reach out when you have something to promote, instead of staying in communication like a good, reliable, trusty-worthy advisor that you are.

3 - If you're very worried about what people think, try this: shift your focus on how just one of your tips could positively impact your reader. Make your "keep in touch" efforts all about them. See yourself as a "messenger" instead of a "sage on the stage." That's more authentic and attractive anyways.