Article

The importance of quality Logo Design

Topic: Business Start-upPublished July 28, 2011

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Established in 1999, DPM Creative Group is a design studio based in Enmore, an inner west suburb of Sydney and a hive of art and design. The studio is owned and run by Radi Safi young talented creative director who believes in old school ethics while always pushing the creative envelope. he manages a fine balance between ensuring the client is happy and not being afraid to firmly guide as any professional should. DPM offers their clients engaging design solutions that are intelligent and thought provoking. This is achieved through a research and development (sketching) stage that most design studios skip entirely. They work in areas such as branding, logo design, web design and the development of web sites and blogs using the WordPress CMS.They are generous with our time, are very good listeners. Combine this with their previously mentioned ability to guide a project and you have a pretty solid combination forces. Their clients, and they count many, agree. For a long time their focus has been branding and logo design and the arts and entertainment industry but more recently this has expanded into other more demanding areas such as finance and development of brands in the high end real-estate sector.

A key factor to the success of this agency is their philosophy on intent. Intent plays a key role in their approach to logo design. Through a thorough briefing process and an extensive research stage they are able to identify key points and goals as a basis to build from. They have been fine tuning this process for over a decade at DPM and the results speak for themselves. After this initial stage, the project is then take the to a sketching stage involving key team members where strengths are best suited. Clients are then presented with several resolved ideas to choose from or develop further. For more information please visit http://dpm.net.au for more info. Please visit their design portfolio for examples of recent work.

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About the Author

Radi Safi is the director of a highly successful logo design studio based in Sydney. This article is about their approach to design and the role intent plays.

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