Article

The Lure Of Gold

Topic: Business NetworkingPublished December 6, 2011

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We as a species seem to be overly occupied with gold. The economy tanked and years before it went under in 2008 gold had already climbed high. In the early part of this decade gold went from being around $300 an ounce to around $800 an ounce We as a species seem to be overly occupied with gold. The economy tanked and years before it went under in 2008 gold had already climbed high. In the early part of this decade gold went from being around $300 an ounce to around $800 an ounce. Talk about a climb. Who knows, maybe it was a predictor of the failing economy. Currently gold is trading right around the $1,700-$1,800. You can’t watch the news or listen to talk radio without hearing a commercial about selling your gold or investing in gold. It seems what we’ve got here is another gold rush. When going through the history books it seems that we might know history, but heck we are going to repeat it over and over again. Well throughout history humankind seems to have been obsessed with gold. All you have to do is look back 5,000 years and see the Egyptians tinkering with the precious metal. Also if we have always been so obsessed with gold, why all of a sudden in the last decade does the metals worth go up so much. If you look at history you will see that people all of a sudden will have an obsession over a particular product. Anyone who remembers the Beanie Baby craze will tell you that anything can be an obsession. Or look at Holland when a flower the Tulip was worth as much as a house. We humans are a peculiar species. The lure of gold seems to keep resurfacing. Why did Columbus look for the new world? For gold, yeah, maybe spices, silks and other stuff, but mostly gold. When you see a picture of treasure it is usually a chest filled with gold. Think of all the crazed gold rushes that happened over the centuries. When you see a treasure diver searching the bottom of the ocean for a ship that is centuries old, most of the wood gone, most of the metals are corroded, the silver turns black. But even after sitting in the bottom of the ocean for centuries, when the treasure diver brings up gold, it is that alluring yellow color. Countries, empires and rulers may come and go, the price of gold may go up or down, but the lure of gold is forever.

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