The Most Important Features of an E-Commerce Platform

The Most Important Ecommerce Features Include:

1. User Friendliness - To make an eCommerce site more user-friendly, consider following points written below:

* Improve search functionality with an autocomplete option

* Create effective visual navigation

* Pre-populate forms

* Ecommerce sites should be a competitive advantage instead of a troublesome experience.

2. Mobile-Friendly Website - With the help of a responsive website, content adapts to whatever device is accessing it to provide the most user-friendly experience.

3. High-Resolution Photos & Video - Those days are gone when posting one photo with a few bullet points and a price tag was in trend.

Customers want to see multiple angles of the product and people using the product in different environments. They want to be able to check the products by zooming in and get a feel for the product.

Though, technical considerations for images are also crucial. Images/Videos that do not load or take too long to load see a consumer drop-off rate of 39%, according to Adobe.

4. User-Generated Reviews - About 95% of customers love reading reviews. And 57% of shoppers only use a business if it has 4 or more stars. You might think that having negative reviews kills the sale. That is actually true.

Having negative reviews can often give a positive impact. Products without negative reviews are seen as censored and, in turn, consumers assume the positive reviews are fake.

5. Special Offers - Most of the eCommerce sites use special offers in their standard marketing practices via email, social, text, etc. eCommerce sites that are of Next-level, take advantage of the prime real estate in the header section to promote special offers.

6. Wish Lists - eCommerce sites that don't use wish lists, leave revenue on the virtual desktop table. What's better than having customers bookmark products they want and will most likely buy in the future? That's just gold in the pocket.

7. Find-in-Store - Sometimes you don't want to wait for an item to ship and want instant gratification. Customers are going online just to research and then complete the purchase in person. This is mostly true for millennials, as they use to research online before purchasing in a store.

8. Related Items - A 'Related Items' feature on an eCommerce web site creates the desirable stickiness effect that so many marketers strive to achieve. When an online seller uses the related items feature to sell more items, it's actually signaling to the buyer that "they get me".

Related items also include similar product categories to comparison shop like, "people who bought this item also searched for", and so on.

9. Frequently Asked Questions (FAQ) - Every company's buyers need confirmation of watch authenticity & detailed information of the product to feel comfortable while making a purchase.

Additional information section provides frequently asked information in detail, which establishes credibility & builds confidence with the shopper.

10. Social Proof - Brands or online sellers that connect with their customers on an emotional level create brand trust and advocacy.

11. Security Features - Online transactions are an important part of our lives.

As such, eCommerce websites can be a target for cybercriminals or hackers. It's important that online sellers protect consumer information and take steps to ensure privacy. It all starts with a secure eCommerce platform.

Other must-have eCommerce security features to consider are:

* SSL certificate

* Two-factor authentication

* Use a firewall

* Privacy policy link in the footer

12. Advanced Payment Options - In the world of PayPal and MasterCard, advanced payment options are a must-have feature for any of the eCommerce site.

13. Detailed Shipping Information - Unexpected shipping costs are the top reason for shopping cart abandonment. It's critical that eCommerce websites include shipping information early in the checkout process, including a ZIP code calculator showing actual cost. It's also helpful to include delivery time & options for fast delivery. Web sites should list countries that are outside normal shipping zones.

14. Multi-Touchpoint Contact Page - When it's about running an eCommerce web site where most business takes place online, nothing builds trust more than an obvious and well-presented "contact us" feature. This is especially true when selling high-end merchandise or technical items.

15. Return Policy - Return policies are an essential feature of any eCommerce site. Your return policy should be clearly visible and well-written. This is another trust-building feature of online selling sites. It reassures shoppers that if they are unhappy or else need a different size, the brand is there for them.

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