THE POWER OF A SALE – IS IT WORTH YOUR MONEY?

Everyone loves shopping. There are not many people who can say that they do not love shopping. Many people earn only to spend it on shopping. But what one loves more than shopping is a Sale. Yes, that is right. The whole purpose of throwing a sale is for people to buy more and more. Imagine you are walking down the street and you see two stores with immensely and equally good clothes. One store has a banner in place that says a 20% discount and the other does not. Now, even if the discount is on selected items only, you will anyway go take a look and maybe even buy something if it is good. Even without a sale in place, people like to bargain with the shopkeepers. That is because one would love to buy the thing that they liked for as low a price as the price can be declined. The power of sale is immense. Many companies record their revenues to be higher while they have announced a sale as compared to the revenues from day to day sales. There are many reasons for it, but one of the major reasons is that when a big, expensive brand announces a sale, the people who were not able to afford the product of that brand earlier when it was not on sale become able to buy the product while it is on sale. It is always helpful This helps the company diversify its target customers for a few days of the sale. Not only that; in a sale, people also tend to do bulk buying. Say one wants to get a packet of Noodles. The person sees that a few brands that sell noodles have come up with a sale wherein there is an offer of buy 1 get 1. Now, for the price of one noodle packet, the person is getting two instead. Not only is this profitable for the person, but it is also worth the money. Many companies announce a sale to clear out their unsold stock. An explanation For example, some of the clothing brands announce a sale just when the summer season has started so that the winter stock or the summer stock of the previous year could be cleared out. Many companies announce a sale out of generosity. To create customer loyalty and brand- goodwill, the companies announce a sale for their customers. There are many ways a sale is announced. Some sell a discounted product while some sell a product in the name of the featured product of the day. Different ways Some also announce different sales every day or put the tag of sale on only a few products. For example, under the banner of the offer of the day, companies tend to sell the product at a lower price for only that day. Some also announce "buy one get two offers" and make them the deal of the day. One other very famous marketing strategy or sale strategy is to notify the customers that a particular day is going to be the day of sale and the company is going to offer one-day deals for the particular dates that are going to be mentioned. This not only attracts customers, but it also creates a sense of curiosity and interest in them. Some companies surprise their customers by announces like today's deal or the one day sale. This step is taken to bring a smile on the customer's face and create a sense of belongingness and care in the customer's heart. This is worth knowing Some companies are known to be completely profit-driven. They will announce a sale on one of their most expensive products only to make the product less expensive but still expensive. For example, there is this brand which is super luxury. You want to buy a bag of that brand, but the bag is very expensive, say, 200 dollars. Now, the brand has announced a sale and has asked you to come to participate. You go check the stuff of the brand and then lock your eyes upon the bag that you have always wanted to own. You look at the banner, and you see that the bag is on sale. When you look at the price tag, the cost of the bag is 195 dollars. Now, you can judge for yourself if it was actually on sale or not.