The Teeth Whitening Revolution And What It Means For You!

If you look closely at the kind of revolution that the teeth whitening industry has gone through over the years, you will find that a lot has changed. Right from the kind of platforms that were available to the vendors to the kind of products that are offered today to the consumers, a whole lot has been changed, turned upside down and rejected or accepted into the fray. The magic of home teeth whitening kits also has its starting saga written in this decade, and so has been the story of cosmetic dentists and their business falling into decline. While all these stories are inter-connected, it is fascinating to watch the teeth whitening industry unfold and reveal some of the best teeth whitening practices to the consumers worldwide.

For starters, the tooth whitening practices that prevailed before the home kits came into play were raw and much harsher on the teeth and gums than the home kits. This had more to do with the lack of competition and quality checking in that phase of business, as against what is prevalent now. The arrival of home teeth whitening kits changed all that. A lot of the products that were sold to consumers did not have FDA approval and testimonials from consumers who had used and benefited/disliked the product. All these shortcomings were identified by the new vendors and the same were used cleverly as USPs to market their own products to the consumers.

The tooth bleaching products also ushered in a war for quality and quantity – all against a backdrop of ever-dropping prices. This made the once-a-1000-dollar-business revert to a few hundred bucks for a 1000-watt smile one! This is not a negative factor though, as what had only encompassed the elite and the celebrities now engulfed everyone – right form the well-off businessman looking for an extra shine in his smile to the construction worker who needed a whiter smile after a hard year’s work. People did not have to save for years to get their smiles whitened, they only had to dig in for a month and a $100 bill would do the trick!

For the dental clinics, it was more of a bad scenario from here. The businesses went downhill, for people who would save up and go to these dentists to get their smile and white charisma back did not bother anymore. Most of them either went to the online stores and bought DIY kits or shelved their plans for researching on home teeth whitening kits and buying the same. This has made dentists change strategies. Some have given up on cosmetic teeth whitening altogether, some focus only on celebrities while others have tried to bring down their prices drastically to keep the competition at a low.

However, the fact that home teeth whitening kits are still winning this war is because most have not compromised on quality even when bringing down the prices. This has encouraged others to do the same – which has made DIY tooth bleaching a lucrative affair for everyone involved – from the vendors to the consumers et al!