The Top *10* Highly Profitable, Proven, Time-Tested Secrets to Create the Ultimate First and Last Impression with Your Clients, Secrets #8 & #9

Secret #8

I: Involvement

Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships. You must stay involved with your clients by communicating with them on a regu-lar, consistent basis. A key factor is to reward them for their business by sending them exclusive dis-count offers for past customers only. And always remember to send birthday cards and holiday cards to your clients. Nothing impresses people more than being remembered on special occasions. Another simple yet extraordinary idea is to include a handwritten note in each greeting card that you send out for your business. Mention something that’s specific to your clients. That way, they will truly feel valued by you.

Secret #9

O: Over-Delivering

When you go out of your way to show that you value a client, you’re over-delivering. And over-delivering is a key part of achieving success in business. I routinely over-deliver for my students, as I actively listen to what they want at my events. For example, they like when I invite guest speakers but want me to per-sonally conduct more teaching sessions at events. That’s why I’m going to speak on all three days of an upcoming Why Warrior Weekend event. On the first day, I’ll teach the ten life lessons that are detailed in my book, “10 Life Lessons on How to Find Your Why NOW & Achieve Ultimate Success.” On the second day, I’ll talk about affirmations and how to speak with power. And, on the third day, I’ll talk about closing and marketing. I’m going to speak on all three days because I want to satisfy my students. My stu-dents are my customers, and I believe in extreme customer satisfaction. That’s why I always try to over-deliver. You should over-deliver, too!