The viral power of Facebook fan pages for Social Marketing

Most business owners know they have to be on Facebook and have a fan page, because it is the fastest growing platform in social media in the world. The statistics are staggering - 750 million users, half log in every day (many of these 5 or 6 times a day), and already has more traffic tha
Google! If it is a country, would be the third largest in the world. 83% of all business use of Facebook, and every 20 minutes there is approximately:

• A million shared links

• 1.5 million status updates

• 2.7 million messages

• Ten million comments

And in just 20 minutes! So now we've established that you need to be on Facebook, the number one question is: "How I can do? "Surprisingly, 83% of companies using Facebook to advertise their products or services, many are going the wrong way. As we shall see, a Facebook fan page is one of the most important and basic steps to take in the development of a powerful presence for your business on Facebook.

At first, Facebook was created as a non-commercial site strictly for the purpose of social networks, ie, catch up with friends from school and high-forgotten or, for younger generations, making sure never to lose contact with high school friends, Facebook, etc later added advertising opportunities powerful demographic, but today, staff profiles on Facebook are still considered not having a commercial character, and this is where many companies Facebook being used incorrectly. The use of personal profiles to promote the company is widespread and in many cases, Facebook is starting to end this practice and to suspend the accounts of what they consider to be the worst offenders. So how are companies supposed to effectively use Facebook without breaking the rules?

Although initially designed for celebrities, bands, etc, Facebook fan pages (often referred to as "business pages") are the accepted way for companies to promote and develop a professional presence. Anyone can create a fan page, this is integrated into the Facebook platform. It gives you a page from the base wall similar to a personal profile, with the only difference is the inclusion of an "equal" button, allowing owners to develop fan page followers. As with a personal profile, you can include an image in the top left and comments have been posted to move out of the top of the screen.

Large corporations and innovative merchants who have gone a step further and have developed much more elaborate, fan pages graphically oriented, often require development efforts related to web design, programming, etcPara the technically knowledgeable person willing to put in the effort, the results can be rewarding, but for the average company in this level of expertise that is not easily obtained, there is often no time.

With the introduction of new, easy to use social marketing tools, the field has been leveled. One of the first tools to use would be a powerful and easy to use tool Facebook fan page. Must be accessed from the Facebook user's profile, allowing them to use all the functionality without having to leave Facebook. With a simple point and click, a very strong fan page can be created including rich graphics, embedded videos, links, etc - almost like having a mini-website for your business on Facebook! Furthermore, it should use the viral nature of Facebook, and expose your site to all visitors of 100 friends. With a powerful built-viral mechanism, when someone visits your fan page you will receive immediate notification of your visitor to make you aware so you can follow up with them, and will also be sent to the visitor a personalized message via email as well as a message to your wall. This message of the wall is very important because it exposes your company to all his friends, who may be hundreds if not thousands, now you can get to that otherwise would not. If one of them has an interest or curiosity, and click your fan page, the process begins again ... viral marketing in full force!