The Importance of Focus

Boy did I just get a wake-up call about my focus!

Five minutes ago I was "approached" and pitched on Facebook. I wasn't even on that page I was actually writing a blog post about a webinar Ray Higdon begin_of_the_skype_highlighting end_of_the_skype_highlighting had just done and this guy comes out of no where and just throws up all over me about his company. Yeah he did the small talk and what-have-you's but after it was clear that I was not interested, he proceeded to continue pitching.

Now I don't know if this has happened to you but I was telling my wife that I was so annoyed. Don't get me wrong, I love his product, shucks I even wrote an article about it praising it. But the relentless pitching like a ravenous bulldog was ridiculous.

Ladies and Gentlemen, this is not how you market your product. In fact, this is how NOT to market your product. Yes, I've done it before and I hate myself for it but let me be clear, you cannot sustain a business doing it this way.

But I digress, 'cause this article is about focus.

I understand that there are a lot of people selling this and selling that. People who are claiming this and claiming that. The newest, bestest, brightest, biggest, baddest whatever and they probably are. But this is what you have to tell yourself, you ready?

WHO CARES?!

You don't care about their stuff because you market yours. You are not a child who, when he see someone else playing with a toy that he thinks is shinier, drops the one he has to go and take the other. You are a MARKETER! You must believe in your heart that you have the best thing since sliced bread and that's that. No this that or the other can deter you from your goal; building YOUR business. You must focus.

Statistics, taste tests, popularity don't matter to you. Why? Because you are focused. You know that your product has value to someone. You may not have met them yet or maybe you have but they want and need what you are marketing, and you are going to get it to them no matter what.

You've got to put away the distractions, Facebook, Myspace, Twitter unless you are using them to help YOUR cause. Look, bottom line: you are building your list, your business, not someone elses. Unless that someone else is your upline. :)

I hope I made myself clear. It's not the product you are marketing, it's you. Stop making excuses, stop twiddling your thumbs; stop everything unless it is a productive activity that builds your business.

You wanna be successful? You wanna be a winner? Then you need to focus on you and your business, get the tools you need to help you grow your business and attract your target audience. Keep your head in the game because when it comes down to it no one is building your downline but you. Yeah you might get spillover but you know what I mean and who wants to wait for that anyway?

Focus, people, focus. The way to success is easy, it's just that the pathway is filled with tedium. Yeah it gets easier as you go but only because of momentum. You don't get that by sputtering; you get there by trudging. YOU GET THERE THROUGH FOCUS.