The Power of Being BOLD in Your Business

The Power of Being BOLD in Your Business

There is an epidemic out there that is costing small business owners not only thousands of dollars in revenue, but more troubling is the cost of confidence, momentum, and integrity. I’m here to help solve this problem!

What’s the epidemic? The fear of being big and bold and owning all the gifts you bring to the table as a business owner. Most people go into business and spend all their time focusing on marketing, sales and getting money in the door, but they rarely stop to do the work on themselves. This is the key to mastery and also for creating a business that would really makes them happy.

The foundation for all the coaching I do comes out of my B.O.L.D™ Business Growth Formula. This blends both the inner game (mindset) with the outer game (business strategy) that when combined, create much more rapid and lasting results because it takes into account YOU and your business. Remember – as the owner, you are the business!

Let me share with you the elements of this powerful way of looking at business:

B: BLAST IT!!! We blast through the blocks, belief and barriers that are in your wayr
O: OWN IT!!! Own your unique vision, talent and styler
L: LEVERAGE IT!!! Your time, talent and teamr
D: DESIGN IT!!! To serve your life, your clients, and your legacy

If I can be honest, the most ‘juicy’ work for me is in the domain of helping business owners OWN their stuff. (In fact, the word owner starts with the word own, so how fitting!)

Too often we go into business thinking we have to be a certain way, or let go of some of the unique, fun, or quirkier parts of our personality to be ‘professional.’ The things we did or loved in the past seem to get left at the door when we don the title of “Business Owner.” And yet it’s these very things that when integrated, will give you far more passion and serve to attract the exact ideal clients that you’d love to work with.

I show you how to own your vision, your talent, and your unique style. It’s here that so many clients come to me and find a really profound transformation when are taken through the process of getting to fully own all they want and who they are.

Ask yourself these questions to see if you are stuck anywhere in this piece of the process:

In the area of vision – is it yours or are you living someone else’s dream for you?
When we look at talent – do you really embrace and promote the expert that you are?
And for unique style – are you showing up and expressing yourself fully?

Now let me share with you some of the signs that you haven’t fully owned your brilliance. You will experience procrastination, doubt and fear and indecision, do inconsistent marketing, not have a clear message so you won’t be getting referrals or be seen as an expert, and you won’t be charging what you are worth. The cost is really quite high on so many levels if you think about it!

So how about if I give you a few pointers for how to begin to “OWN” what makes you magic? First – if you were 25% more bold in expressing who you are, what would you do differently? The funny thing…everyone knows this answer! Deep inside you is a part that would do more, speak up more, write more, and be more fully and uniquely you. Just make the commitment to do it. Get support if you need to, but make a plan and put yourself out there a bit more to see what happens.

Next – take a look at what are you afraid of if you do show up more boldly or more with your personality shining through? For most clients I work with it’s the fear that it won’t appear professional enough or there will be some judgment somewhere along the way.
Yes, if you are a banker you probably can’t dress in a very flamboyant manner, but running your business allows you the freedom to be who you are. Leaning into some of those fears give you freedom to enjoy your life more every day.

And finally – remember that growing a business and marketing is just opening new relationships. I liken it to dating in that if you reveal only little aspects of yourself and attempt to put on a façade, you will either attract no one, or worse yet, the complete wrong person. While it takes some courage to be BOLD in your business, the more you put yourself out there, the greater the changes that your perfect “tribe” will find you!