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They Decide To Set Their Sights On The Entire World

Topic: AchievementPublished January 30, 2012
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Honda motorcycles were invented by Soichiro Honda, but his obsession was vehicles. He enjoyed driving really fast, as well as enjoying racing, and since he worked in an auto repair shop as a teenager, he knew the mechanical things. He understood a lot about operating motorbikes, as the owner of a Harley as well as an Indian.

Even though he already held an auto repair shop in 1928, it was only in 1948, when he was 41 years old, that Soichiro Honda started the Honda Motor Company. He believed he needed to develop it well, and make it well, to compete well, so his primary focus was on design, followed by quality. His firm just about failed in 1953, even though motorcycle sales were increasing, as a result of economic depression in Japan. Even though an limited number of sales were being completed, he kept his factory going because he disliked the thought of taking work away from people. It proved to be a good decision, because in 1958 the most successful motorcycle at any time, the C100 Super Cub, was launched. The transmission was proficient at only three speeds, and the motor was 4-stroke, however it was versatile, cheap and anybody could use it.

Not only could new users operate it readily, but it became a way of commuting for women. By 1959, on account of this bike, the biggest manufacturer of motorcycles was Honda. At this point they decided to set their sights on the entire world. They felt that the U.S. was the most important market to seize at the outset. They believed when their models were accepted by the American people, they would likely win over the rest of the world as well. June of 1959 marked the first time a Honda could be purchased from a retail store in America, especially in Los Angeles, and the number of well-to-do dealerships had mushroomed to around 75 just a year later.

Through community involvement , largely through sponsoring 50% of the funding needed by two organizations, Honda became a trusted brand. The associations, which were sincerely appreciated by motorcycling enthusiasts, were the Motorcycle Safety Council and the Motorcycle Industry Council. In the 70's the Honda company kept developing new models that people just couldn't resist, and they stayed number one in the industry. Their versions won more than 70 races all over the world in 1973, giving them the reputation of the fastest bikes around. Additional bike manufacturers were quick to jump on the bandwagon, when, in 1975, touring bikes became fashionable as well as comfortable, following the introduction of the GL1000 Gold Wing.

Innovative motorcycles, attractive to different cultures, have continued to be produced by Honda. They also try to maintain a good image with the public by donating many motorcycles each year to causes that are deemed worthy. Bike safety keeps benefiting by Honda's continued funding of training courses and dissemination of beneficial information for the promotion of motorcycling safety. Through many decades now Honda have demonstrated that their motorcycles happen to be amongst the most reliable around. The success they've attained with some of the big risks they have taken has resulted in Honda becoming a virtual emperor of motorcycles.

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