Three Reasons to leave your AdWords Campaigns to professionals

Business are often hesitant to outsource their AdWords account to an agency for the first time. This is especially true for small businesses who have had initial success with their AdWords campaigns, but are hitting the limits of their knowledge – and their free time. However, there are three great reasons to outsource your AdWords campaign management to a qualified Google Partner Agency. 1. It takes skill to scale up Getting the most of an AdWords campaign is, in a word, fiddly. There are numerous best practices to keep in mind. Is your account connected to your merchant feed? How about your Google Maps listing? Are you using site links? Do you have a granular matrix of campaigns and ad groups ranked by priority? Do you have a plan for split testing adverts? Qualified AdWords agencies have tools and processes in place to ensure that they take all of these best practices into account. They can create and maintain a campaign to professional specification using tested practices - rather than by trial and error. 2. It takes a serious time commitment Running search query reports, concatenating keywords in excel and other tools, working out the best bid-to-position value - often not terribly exciting stuff! Unless, that is, you're a nerdy search marketer who lives and breathes numbers. Maintaining and improving an AdWords campaign isn't brain surgery, but it does involve a lot of time. Campaigns need to be checked, measured and worked on daily, at the very least. Most small business people like to focus on their business! Given the choice, most would rather not spend an hour every day trawling through query reports looking for negative keywords to add. If you outsource your accounting because it saves time, it's a good idea to think about outsourcing your AdWords management as well. It doesn't have to be expensive There is a perception among some businesses that search marketing is a costly proposition. With many AdWords firms declining to deal with accounts that spend below £5000 per month, finding an agency at an affordable price can be tough! However, outsourcing your AdWords accounts doesn't have to cost an arm and a leg. There are many Google certified agencies with a strong focus on small business, especially in the British market. Even if you spend just a few hundred pounds per month on your online marketing, there are firms that can help. Options that exist include low-cost AdWords support, low monthly flat fees, and even credit accounts where there is no additional cost to the advertiser. It's worth comparison shopping! If you've never thought about outsourcing your AdWords campaigns before, now is a great time to start. There are a myriad of different firms available in this mature market, and Google has a new certification programme to make it easy to find qualified agencies. It's low cost, and can help turn around a failing campaign - or just free up your time to concentrate on what you love: your business.

Maple Forest is a Google Certified Partner PPC Agency in London. They specialize in helping small business.