Article

Three Steps To A Consistent, Solid 6 Figure Income and Beyond

Topic: Business NetworkingPublished February 10, 2010

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So you’ve made the commitment to take your business to the next level, good! Now what do you do? It can be a bit

overwhelming to work out where to start, I know, I’ve experienced it myself and I want to make it really easy for

you. The first steps are the most important ones by far because they determine the architecture for what you are

building, and we want that to be rock solid.

I guarantee you if you just do these three things and nothing else you will see amazing changes, doing this draws

clients to you because your clarity becomes irresistibly attractive.

Step 1: Align your business with your Unique Brilliance

Stop wanting to fit into a model that you think you need to follow to be successful and say ‘yes’ to your Unique

Brilliance, that’s the thing you are most passionate about and that you find really easy to do. Let go of everything

else and totally focus on your Brilliance and you will be amazed at the amount of energy, excitement and creativity

that you are suddenly able to tap into. This is the best foundation for a strongly growing business.

Step 2. Communicate a clear Value Proposition

Ask yourself, what do I stand for, what is the value that my business delivers and to whom? Get really clear so you

can say it in no more than 2 sentences of plain English that a smart fifth-grader would understand. This exercise

will help you to really hone in on who you serve, what you do and how you do it. There is nothing more client

attractive than clarity. Simply doing this and starting to communicate it at every opportunity will open up new doors

for you, guaranteed!

Step 3. Develop a Business Model that allows you to leverage your time

Charging out your time by the hour will not take you to a solid six figure income. I know it’s probably what everyone

else around you does, and, believe me, they are not making anywhere near the income you are aspiring to (unless they

work very long hours, which is not the idea). Change your thinking to charging for the value you create. It doesn’t

matter how much of your personal time and effort it takes to create the value, it’s all about how much your client

appreciates the value. Often that actually means getting something in less time. So ask yourself,

What is the real value you create, and what is that worth to your client? How can you package what you do so you sell

the Value, the solution you create, rather than your time. Chances are you are currently undercharging and can raise

your prices (or cut back on your personal time) just doing that.

Article author

About the Author

Yvonne McIntosh is a solo entrepreneur business coach specializing in helping coaches, consultants and wellness professionals to Brand their Unique Brilliance. Yvonne's also provide business coaching service and executive business coaching for entrepreneurs to break through their limiting beliefs and growing their business.

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