TikTok Marketing: What Do You Need To Know

What comes to your mind when you hear the word TikTok? Is social networking “cheap” or is it potential? TikTok was first launched in 2016.

It is a free platform that allows users to share video content that are short and accompanied by music, filters, or other creative features such as comedy clips and movie quotes to imitate.

On the list of the most downloaded apps, TikTok is growing in popularity amid the pandemic and social distancing regulations. The total number of these applications downloaded worldwide has even reached two billion times with around 800 million users.

It's not wrong if TikTok is now referred to as one of the strategies in digital marketing that is widely eyed or often also called TikTok marketing.

What is TikTok marketing?

TikTok marketing is one of the strategies in digital video marketing that uses the TikTok social network as a medium or container. With all its advantages, both in terms of the user community and the features offered, business people can try to market their brands here.

TikTok has even provided TikTok for Business to facilitate business people by providing statistical insights or additional tools to accommodate business needs such as audience engagement and performance analysis.

One of the successful brands using TikTok is Red Bull. With over 4.5 million followers it places Red Bull among other well-known brands on the platform. Known for creative content, one of the videos with the hashtag #givesyouwings caught attention and has been viewed more than 417 million times.

Quoted from Later, the well-known brand Guess has also promoted their latest collection on TikTok, namely Fall'18 Denim Fit.

Guess invites the audience to change their appearance using Guess denim with the accompaniment of Bebe Rexha's song I'm a Mess.

The challenge with the hashtag #InMyDenim has attracted more than 5,500 user videos, 10.5 million views, and 14.3 percent engagement rate.

Advantages of TikTok

1. Young Audience

For brands with a young target audience, TikTok is the right platform, because the average age of users of this application is under 30 years or often also called Gen Z. With millions of submissions to hashtag challenges on TikTok, they are effective brand ambassadors for developing brand awareness.

2. Creative Features

Short videos whether it’s live action or animation video on TikTok are well-liked for their creative value and relatability. This allows brands and creators to showcase content that is not only authentic, but also engaging. Even with limited resources, TikTok content can still steal the show.

3. User Generated Content

While USG is nothing new in digital marketing, TikTok offers the opportunity for brands to be advertised by millions of people and seen by millions of their connections. Through a hashtag challenge, you can get your audience involved and produce a viral or chain effect that benefits the brand.

Takeaway

It is highly recommended to test some techniques and types of content first. The results may not be instant, it takes a process and believe me when you have found the rhythm and the key to a Tik tok marketing, then your business will increase. In the end, your business also has a strong selling brand.