Tips for How to Write a Press ,Release with Every Day News

Media coverage is a great way to get your business free publicity. Unlike paid advertising, press releases require little financial investment yet allow you to position your company in front of readers who are likely prospects. When writing a press release, you should make sure your information is newsworthy. Take the approach of trying to share information about how your business can help others, rather than just a blatant promotion. (Reserve that for paid advertising.) You may be surprised at how many every day opportunities may warrant a press release. Here are five examples of how you can write a press release based on tasks you do every day or week at work.

1. Speaking opportunities: If you speak publicly about your area of expertise, you should let others know via a press release. For instance, I will speak next month at a parent teacher organization about fun things to do with children in Houston. So, I’ll issue a press release promoting that speaking engagement, invite interested individuals to attend the event and then softly mention that my book 100+ Activities for Houston Kids will also be available for purchase. By doing so, the press release promotes me as an expert on family time inHouston, publicizes my book and helps others find me on the Internet.

2. Awards: Many industries recognize thought leaders with awards. If you have been nominated for such an award, it’s time to write a press release. The nomination itself recognizes you as an expert in your field, which is worthy of sharing with others. (If someone needs to ask questions of an expert in your arena, you want them to call you.) If you’ve been recognized as a finalist and especially if you win the award, write a press release about this wonderful accomplishment. Include a quotation from yourself, thanking the awarding association as well as the person who nominated you. A humble approach goes a long way.

3. New client: Winning a new client may be an opportunity to write a press release as well. If the customer is a sizeable organization and/or is well-recognized within your community, a news release can show your gratitude for the client signing with your organization and help get both your company and your new client some publicity. Share the press release in advance with the client to keep them apprised of your intentions and also to ask if they’d like to include a quotation from someone on their management team. Include links to your web site as well as the client’s home page.

4. New partnership: Have you recently partnered with an organization to strengthen your business offerings? Strategic partnerships or alliances provide great fodder for press releases. These announcements allow your customers to see your breadth of offerings. It’s also one more way to stay top of mind with your prospects and customers. As stated in point 3 above, include links to your web site and to your partner’s web site.

5. New hires: If your company has brought on a new employee, share the new hire’s information with customers and prospects in a press release. Many business publications like The Business Journals have dedicated sections for new hire announcements. Include a professionally-taken head shot of the new hire and talk about why he/she is an important addition to your company. Focus the press release on the benefits that customers will gain by this new person’s addition to your team.

These are the tips for how to write a press release with every day news and how to get free publicity with a press release. For more ideas, visit at tellyourtale.com regularly.