Tips for Startup or small businesses to Grow Your Business

2015 was a gala year for the small businesses and startups. Funds were coming in from all directions and the margins of investment remained high. But, one year down the line this scenario changed drastically, with a nose dip in investments and many businesses closing their operations.So, let us start with some numbers crunching showing how the two years brought out the high and low of Indian startup and small business arena.

In 2015:

• Three to four startups were started in a day.
• The net investment worth for small businesses and startups was at $5 billion.
• With 4200 startups, India ranked third largest in terms of the number of startups operating within the nation.
• The growth in startup business saw a staggering 40% increase.

In 2016:

• More than 200 start-ups, most of which were initiated in 2014-15, closed down this year.
• The growth in start-up business arena saw a 20% dip on the year-on-year average.
• 7 out of 10 startups shut down during the year, were guilty of overspending and inability to raise fresh rounds of investment.

Danger bells are ringing, do you have bases covered?

Are you shocked to see such figures? Is it making you doubt the prospects of starting a business? When Google and Microsoft are claiming India to be the hottest place to do business, how can you doubt the business scopes! If you are a service provider and target a customer base that needs your type of service, they will come. One of the biggest business blunders, for most closed down companies, was to overspend without keeping half an eye on future proliferation. With the lessons learned, the hard way of course, in 2016 this year businesses have to stride cautiously and try to rethink their business budgets.

Successful Startup Consulting Plans for 2017

• Build your Space with Care: No matter which business niche you belong to, this is the first essential decision before starting a company. If you have a good business idea, start planning for the launch with some baby steps. These would include creating your online entity. If web services are not your core services, then it is better to outsource such tasks (as website designing, development, content writing, domain hosting) to another professional service provider company. All you have to do is sit back and monitor the work. And if you visit the, you can search from hundreds of reputed businesses who would be glad to give the perfect output.


• Get Seen and be Known: One of the biggest concerns for startups and small businesses is how to beat the big players in their business niche. Well it is simple, focus on small customer bases with your core offerings! But even then you have to reach out to them. Whether it is the offline branding activities (such as designing and printing of logo, business cards, banners, etc.), or online marketing activities (such as SEO, SMM), or reaching the customers ears (with Call Center services), let the masters of the trade do it for you. While starting a company, there are many other core areas that you would need to focus on, so outsourcing these services is wise.


• Reduce your Business Costing with Outsourcing: Many business owners are of the opinion that they have to be in control of most major activities happening around their company or brand. But, if you get stuck pricking brains in the non-core activities than you may miss out on bigger business opportunities. Apart from that setting up teams for non-core activities is a waste of much hard earned funds. You can get this work done from other reputed startups without spending a fortune as well as getting really good quality work with quick turnarounds. If you are already thinking about outsourcing, do take a look at attractive offers ongoing at the website. Surely, that would further reduce your business costs.


• Earn Leads with Minimum Investment: Again, most startup businesses start overspending in this area. They go all out on the marketing bandwagon and spend huge money in the process. The ideal way would be to earn business leads from reputed websites providing services for startups. Websites such, are a marketplace for all needed startup services, and you are bound to get many prospective leads here and converting them would be easy too. By exploring such channels, you can keep the business funds open for other important business proliferation plans.


• Keep the Business Rolling: Above mentioned steps are important, but there are many other areas you need to focus on. Suppose, your business deals with home delivery of products you would definitely need a logistics partner. To manage the needs for new recruitments, you would require Human Resource and Staffing consulting services. Managing the payrolls of employees can be easily done with either a good software or by another startup dealing with such a service. If you are looking for such subsidiary services, you can not only choose from a long list of service providers but also avail various startup deals and offers.