Tips to create a stunning business card!

First impressions count and they count a lot. Face to face when you meet someone, that first impression is easy to control. When you send or leave your business card for someone who has never met or heard of you, and that card is the only thing they have, then that card is responsible for creating a first impression of you and your business. The business card is an informal introduction to you and any service or product that you offer, and it's important to get it right. Things to consider when designing your business card The first thing to consider is how you want the business card to look. If you have other stationery with your business logo and particular design and colour scheme, then best practice would be to follow that design in order to preserve brand identity. However, if this is the first piece of stationery that you are going to produce, then you have a free creative licence. Keep it businesslike, use fonts that are easy to read and which help to enforce your message. Create a logo that reflects your area of business, makes you stand out in a professional way and choose a colour scheme which helps you to achieve exactly the look you are after. Right here we have an abundance of powerful tools and templates, along with a large selection of images, fonts and colours schemes which will allow you to customise your business card to your exact specifications. Below are a list of essential points to consider before you get started. • How do you want your cards to look? • Who is going to see your card, and what impression do you want it to create? • What colour scheme best reflects your business and industry? • How much do you want to spend? • Do you have a logo to use, or do you need to design one? Choosing what finish to have, and using the back of the card Once you know how your card is going to look, the next job is to decide on a finish. Glossy and colourful will work well for some business types while for others a matt finish in plain colours might be better. Cards can even be laminated, making them hard wearing and long lasting. It's also worth considering what you might use the back of the card for. Lot's of companies keep the front of the card for conveying their own brand image and put the individual contact details on the reverse side. Whatever you do, try to put something on the reverse of the card rather than have a blank side.