Tips to help your online business grow
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So you have starting a business and now you are trying to generate customers. Let me tell you that building interest in your business is absolutely essential. So how does one build interest? Its not easy but I have some tips to help you get started - online *and* offline. Just follow the advice by Marketing guru, Craig Feigin.
Online brand building is as simple as providing informative content about the product or services you offer. If you are a real estate agent, for example, you might want to write about advice on buying a home in the area that you are selling.
"*The more helpful and informative you are, the more people will trust you and your service.*" says Craig Feigin Getting people to interact on your articles is also extremely helpful. If there is a contest that engages readers to come back to your web page and check on results then you can guarantee an increase in traffic to your site.
Social networking will also help you build a following of people who are either existing customers or potential customers. If people see that many people communicate with you about the product or service you provide they are more likely to show interest in someone other people trust. Craig Feigin also provides information about his services at the end of all of his posts in forums and message boards. You can also put out a weekly newsletter describing current events relating to your product or service. You don't want to constantly mail your customers (existing or potential) with nothing of substance. Make sure you are informative and have something to offer to keep readers engaged. Nothing will help more for your business then other people talking about you and your services.
Remember to continuously blog on your website and keep it updated with fresh content. This will keep you higher on the search engines and impact your traffic to your website. Publish new topics and always include your contact information int he blog with links and Facebook + twitter information. "Being cheap about domain names is one of the worst decisions a business owner can make." says Craig Feigin. The idea is so have:
1.) A quality domain name that is easy to spell. Be sure not to settle for a domain with a prefix or add on endings just because the name you wanted is already taken. If your a Chinese restaurant that wants "thelotus.com" and you settle for "thelotus1.com" then you are making a huge mistake. Try picking names that are relevant to your service: "thelotusrestaurant.com" " miamilotus.com"
2)Having many domain names that are similar to the services you offer is another good way to suck in traffic. If you apply all of the tips and tricks for generating traffic to your website on many different domain names, then it will appear that YOUR web pages are YOUR competitors. You can even have different phone numbers with a call forwarding services. "This is a great way to simulate a monopoly" says Craig Feigin.
Another tip Craig Feigin shares with us is to hire internet savvy employees. If your services and products are on the web. Make it apart of youremployees jobs to write articles and keep up with their blogs relating to your products. Have them answering questions and making friends with customers on social networking sites like Facebook and LinkedIn. Even you and your employees and can make informative youtube.com videos daily to put on the web as a source of traffic. You will be surprised how many thousands of viewers will be interested in your products.
Of course, Craig Feigin also advises to use traditional traffic building strategies such as buying traffic from Google Facebook, Yahoo classifieds, AOL classsifieds, E-Zines, Overture.com are also great additions to your strategies for bringing in customers/traffic. Another great method of bringing in traffic is offering FREE stuff. Free downloads, free advice, free coupons, free software, etc. It gives you a great image and maintains trust for your customers.
Remember that generating interest in your business does not come fast. It is important to be consistent with your writing, blogging, and fresh content. It also helps to be creative in generating interactive interest in your website and blogs. Craig Feigin gives away $1,000 prize for answering his "weekly 10." With 10,000 followers hunting dow
Craig Feigin's money he is generating a lot of 'buzz.' Remember to ask questions and reward people for responding with compliments or prizes. Stick to a schedule and never deviate from it. Maybe 1 hour a day 4 days a week. Be creative and provide quality and make sure to have fun.
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