Article

Tips to Build Brand Identity on Twitter

Topic: Marketing StrategyPublished April 3, 2010

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Twitter is a well known social bookmarking site that has got everyone hooked on tweeting. It’s the modern way of following people without being branded a stalker yet with numerous web users on Twitter how do you get people to start clicking “follow” on you plus getting the identity everyone tweets about? Here are tips to build brand identity on twitter which I’m sure are quite easy for you to follow but before we head on to those tips here are some questions you should have in mind.

What exactly do you want to achieve when you make use of these tips to build brand identity on Twitter? Why exactly are you using Twitter: is it to help increase page rankings of your website or simply because you wish to build an identity of yourself on the web? Do you have clear definite goals and objectives laid out plus how do you plan to achieve those objectives? How much time are you willing to spend on tweeting or on Twitter alone? Are these tips to build brand identity on Twitter going to waste your time? Twitter has a lot of tools and applications so are you familiar with all of them? These are just some of the questions you should ask yourself before we jump off with the tips to build brand identity on Twitter.

The first thing you should start off with on twitter is to create an intriguing username that would automatically pique the interest of fellow Twitter users. You could check out what usernames are available for use by visiting usernamecheck.com. Second of the tips to build brand identity on Twitter is to of course use your real name in your profile. This would give the impression to web users and fellow tweeters that you are a real person that exists and is willing to give out truthful and helpful information not only about what matters but also about him or herself. To add to the realness, add an intriguing one liner about yourself plus a link to your own blog that says more of yourself.

Now appearance alone does not give you the identity. In order to gain popularity you have to demonstrate how professional and informational you can be by tweeting mature and things – that – matter information. This is just one of the tips to build brand identity on Twitter and the other is to of course be credible by following other people on Twitter and helping them out in their queries or joining in on discussions that you know about. It also gives out a professional vibe not to tweet so many personal issues in your life. Twitter is about information and not about the drama. It would also help to not only add links that would lead to your website but add links to other websites or blogs that would greatly help Twitter users.

Another of the tips to build brand identity on Twitter is to log on to Google or Yahoo and check out the keywords that have the highest searches and try tweeting about them and add links to what you tweet. Get your Twitter on to social networking sites like Facebook or Myspace which gives out the impression that you are a genuine person who does give out the information other users need. Last of the tips to build brand identity on Twitter is to always think of the long term goals. Think of what clicking on “follow” would do for your website or for yourself.

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Mia Nguyen is an SEO consultant offering SEO services. Get free tips on her blog

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