Article

Top 4 Qualities You Need to be Successful as a Call Centre Operative

Topic: Business Coach and Business CoachingPublished December 4, 2017

Legacy signals

Legacy popularity: 1,215 legacy views

You can only offer excellent customer service if your employees are expert at it. You can have top of the line equipment and the best virtual contact centre software, but all that means nothing without effective and well trained staff. Your call centre will only ever be as good as its agents. They are the people making your sales and building your company’s name every day. They directly affect your company’s bottom line, so you need to know exactly what to look for when you’re hiring. To ensure you find the right talent, we’ve put together a list of the qualities that every top contact centre worker will need.rnOrganisationrnIn a busy call centre, you need the ability to manage multiple tasks all at once. An agent needs to be able to juggle a conversation with a customer, listen to their needs, check their script, update the CRM and take notes all at the same time. It’s easy for errors to occur with so many tasks to carry out simultaneously. Someone who is hyper organised is a far less likely to make mistakes that can cause more problems down the road. A role play exercise during interview can be an effective tool in observing how the applicant might cope with such a situation.rnAbility to Remain CalmrnSome customers can prove to be slightly more difficult than others. When people are frustrated they often don’t listen even if several solutions to their problem have been offered. The best call centre workers are able to keep calm in these situations. They don’t get drawn into arguments with customers. They recognize that it’s not a personal attack and that the customer is just displeased. If the call escalates beyond usual frustration the agent also knows at what point to transfer the call to someone more senior. rnOutstanding Communication SkillsrnThis might seem obvious, but it’s one of the most important skills for a call centre operative, as communicating is the basis of their role. They must have expert vocabulary to portray the professionalism of the company and to uphold their reputation. Listening attentively to the customer is also of vital importance. They need to really understand the caller’s issue so that they can offer them a solution that they’ll be happy with. Top agents will never interrupt customers, it shows them respect and makes them feel you care about what they’re saying.rnProblem SolvingrnAgents are often tasked with putting all the pieces of the puzzle together to understand the bigger picture when customers don’t provide all the information they might need. Not only do they need to work out the problem but they also need to find the solution as quickly as possible. Customers expect fast results and if they don’t get them it can lead to further frustration. Call centre agents need to figure out the customer’s problem and fix it quickly and efficiently, but things aren’t usually as straightforward as that and they should always expect the unexpected.rnThere are many more qualities that would benefit a call centre operative, but the above are key to an excellent agent and should be considered the next time you hire somebody. What about your current staff? Do they have these skills? You must keep motivating your employees and provide excellent training for them so that they can continuously develop their skills and deliver excellent customer service.

Further reading

Further Reading

4 total

Article

As digital products grow, so do their engineering organizations. What begins as a clean, focused development effort can quickly turn into a maze of competing priorities, cross-team dependencies, and unclear ownership. Without a strong project management layer, even highly skilled engineering teams can find themselves reacting to issues instead of delivering predictable results. This article explores why IT project management is essential for scaling product development, how c

January 15, 2026

Article

A New Chapter in Energy Communication The global energy landscape is shifting faster than ever. As renewable technologies expand and traditional systems evolve, the need for clear, reliable, and human‑centered communication has become essential. In this changing environment, J Telemarketing steps into a new chapter—one shaped by sustainability, smarter engagement, and a deeper understanding of how communication can accelerate the transition to cleaner energy. This transfo

January 14, 2026

Article

For many healthcare providers, timely access to care is becoming increasingly difficult. Virtual care platform development offers a solution by enabling secure video visits, remote monitoring, and online consultations that help clinicians stay connected with patients regardless of location. Custom telemedicine software supports: – Specialty-specific workflows – Scalable virtual care delivery – Secure handling of sensitive data By reducing no-shows and offering flexible

January 14, 2026

Article

Turning Data Into Intelligence: How AI Labs Empower Business InnovationrnArtificial Intelligence is becoming a cornerstone of business innovation - not just a tool for tech giants, but a practical engine for companies across industries. From predictive analytics to automation and personalized user experiences, AI is changing how decisions are made and operations are run. But for many organizations, especially those without internal AI talent, the road from idea to implementat

December 22, 2025