Top Salespeople Secret #3 During A Down Economy: Renew, Renew, Renew

You can be a salesperson who is a thermometer or a thermostat during a down economy. You can gain control of your beliefs and actions if you are more like a thermostat. And that is what these top seven secrets depend on: you being more like a thermostat.

Secret one in quick review, “Step away from the talk.” Take actions that move you away from the gloom and doom. Turn off that TV and radio. Change friends if you have to!

The second top salesperson secret is “Flex more marketing muscles.” There are dozens, maybe hundreds, of ways to market yourself. In particular during down economy talk, you want to take marketing actions that you enjoy; inspired actions to boost your visibility.

Now secret three, one of my favorites: “Be renewed.” Relationships, redirect, reflecting, and resolve for starters. What is this “re” thing? Yes, it’s just a little prefix, and it signifies “again” or “again and again.” Repetition. Wow! And then there are the “re’s” that we don’t want, but we can use them to figure out what we DO want. What ways can you renew? Here are few for your consideration:

1-Don’t rely on just yourself during what might be a difficult time.
Recapture the joy of working relationships. Help some people connect with people they want to meet. Reach to some of your best referral partners for help. Hire a coach to help you with your thinking right now. Recapture the value of your product or service by talking with your happiest clients.

2-Don’t rewrite your complete sales and marketing strategy.
Redirect your marketing efforts. Do you need to target wider or narrower? In geography or type of client? It is certain that even with segments of the economy being affected, and even those just affected by the talk without evidence it’s affecting them, people are not going to part as easily with their money. Remove actions that don’t get you a return and refine actions that are moving you forward.

3-Don’t resign to the media’s reports.
Reflect on only good things because, in an economic downturn, there still are and always will be, sectors not at all affected. For example, as this article is written, if it works for you and what you sell – the food and medical industry are spending now!

However you resolve to renew, decide what you will do to flow into more business. And to flow you have to redirect your otherwise stale approaches. With reflecting, redirecting, recapturing, re, re and re, you WILL begin reaping. And that can be during and after any down economy talk.