Touchscreen Kiosk The Innovative Digital Marketing Gadgets

Touchscreen kiosks getting interactive. A touchscreen kiosk is at the cutting edge of the new digital marketing revolution, these gadgets provide the added benefit of interacting with the shopper to enhance your brand awareness or to promote your product range. What are the various varieties of interactive kiosk? These can vary in size and orientation, from small 42” interactive kiosks in portrait to big 65” touchscreen kiosks in landscape. Let us look at them individually. Floor standing kiosk. As the name implies they are an all in one solution that once the base is connected the kiosk can be set on the floor and the display screen is at an adults heights, now the variation starts as there are a lot of ways to store the digital media, as well as other ways to update the content. Standalone kiosk. These units are a normal, entry level digital sign, the media is stored locally on a memory card that is located in a media player that is built into the screen. Strengths: affordable, easy to deploy Disadvantages: Can only refresh adverts manually using a usb drive. Interactive kiosk. An interactive kiosk has a single or multiple touch panel that shows marketing content and is used in locations to target specific consumers to find out specifically what goods they are searching for. Just like the standalone kiosk, the touchscreen kiosk has a digital signage grade screen that has a brightness of 500 cd/m2 and a contrast ratio of 1500:1. Now the advertising material is stored on an internal hard drive with a 160GB capacity and has the facility to connect to a cabled network or even a wireless access point so that ads can be uploaded remotely, this is excellent if the digital sign is part of a much larger network. These signs are out there in both landscape and portrait position, depending upon the location the sign will be installed in. The above solution is good in shopping centres and can be used for way finding as well as dynamic marketing. How can a touch screen kiosk help a company? When a consumer enters an outlet or financial institution they may not know exactly what they are looking for, let us look at a bank example first. A customer wants to make a continuous savings, but they do not want to encounter any consequences if they need some money for an emergency fast, now using a touch screen kiosk the bank can upload all the content material on the products they offer and be titled; savings, savings with fast access, so the buyer would click on the second icon on the lcd tv by touching the screen, then they are taken to another page that asks how much they need to invest every 30 days, then on the third screen the consumer is asked what notice they like to work with. This could be an instant access account with a low interest rate or an account that demands 4 weeks notice and gives 7% interest on the savings. Now the purchaser can then note the reference number down or go to an advisor who can instantly bring all the information up the client has just inputted into the lcd tv, print out the application form and the purchaser then signs the form accepting the terms and conditions. A lender can use this tool to save employees time with dealing with prospects who have no real intention of opening an account.

The author is an expert in the field of outdoor digital signage, they have developed a range of LCD enclosures for protecting outdoor digital signage hardware.