Driving traffic on your website is an important element of your business growth. It can help you to see that how you marketing is working. Most of the people talk about to track and drive traffic on their website and how we can improve it. Do you want to know a simple truth?rnHere are some simple steps which we can follow to increase the conversion rate of your website.
Email Marketing rnIf you can master data reporting, then you will make better judgements with your campaign results.rnEmail marketing has the best data to work with, start by improving click-through and revenue per email each week. For e-commerce, this is critical. You should also be studying people development. You need to make sure your three marketers are nurtured and groomed to take over your job.rnSpend less time with tasks and more time with teaching. Grab some team-building books and start learning. I like the Five Dysfunctions of a Team by Lencioni. It would also be beneficial to encourage your marketers to read and share what they learn.
AdvertisernAdvertising is tool to enrich traffic on your all social media platforms. But for that you need to pay Facebook, Google, and YouTube. I am speaking about paid advertising. Paid marketing is the speedy way to drive traffic on your platform and increase your sales.
Create Goal-Oriented ContentrnYour Content should be strong enough to fascinate the target market. For that you need to mark out consumer engagement stuff. You need to emphasis on which topics are in trending. You need to sort out trending topics and read what others are doing then analysis yourself where you stand.
rnEngage AudiencernTry not to get too caught up in what certain studies will tell you are the best days and times to publish a blog post. Try to post with the timelines. Just try to be consistent.
Make Sure Your Site is ResponsivernEnsure that your website is reachable and comfortably accessible across a range of devices, including smaller smartphones.
Make Sure Your Site is FastrnEver found yourself waiting too long for a webpage to load? Me neither. If your site takes forever to load, your conversion rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better you get the reviews.
Social Media PresencernGet active on all social media platforms. Make content, publish photos and videos. Write articles share your portfolio links.rnHere are some tips to create your social media presence.
1-Smart GoalrnThe theory of the smart goal has moved around for decades, but these goals play a significant role to create your presence on social media in today's world.rnBrands should establish those goals that are specific, measurable, achievable, relevant and time-bound.rnAn example of a good SMART goal for social media marketing would be something like. We will increase our Facebook, Twitter, Instagram response rate by 25% by the end of the first quarter.”
• Specific: Specifically identified the different social media channels (Facebook, Twitter, and Instagram) and their response rate
• Measurable: The response rate of your social media platforms can be measured with different online tools which will help you to check your online presence
• Achievable: Don’t make those goals initially which cannot be achievable. Try to make short goals that should be achievable.
• Relevant: Make the relevant goals that should have an impact on your social media presencern• Time-Bound: If you are setting your goals try to make the deadline for these goals. This will helps to push you on the next step
The purpose of this goal is to help you avoid the trap of posting aimlessly.
2-Identify your Audience:
Everyone is not your targeted audience. You need to identify your target audience to push them regarding your product. Maybe it is a prospective customer for you. Breaking down your target audience will help you in the following outcome.
• Which type of content you need to publish on social media
• Information about your product
• Your posting schedule on social media platforms.
• Active social media accountsrn rnYou need to spend some time on your targeted audience, what your audience wants to see your presence on social media, understanding their needs and wants, what the challenges are what the brand they already love. This SWOT analysis helps you to find your strengths, weakness, opportunity, and threats. This type of competitive analysis can help you to understand how your social media presence can stand out from the crowd.
3-You Need to Follow Five W’srn Five W’s plays a very vital role in your presence on different platforms. It is used to gather information about your target audience, your social media presence, audience interest, etc. It makes a clear picture of your Presence on different channels.rnThe 5 W’s provide structure, tangibility, and answers to several important questions, including that, how will we succeed in social media?rnWhy: implement into your social media presences: Content, images and the way you represent yourself throughout the mediumrnWho: Who is your target audience in terms of social media?e.g ( demographic, psychographic, geographic)rnWhat: what are you going to be share? e.g (content, images videos and articles) rnWhere: Where are you going to be share? e.g (groups, pages, and Community)rnWhen: When are you going to share? e.g. (time, date and day)rnConclusion rnThese benefits require to drive traffic on your website in the right way and also focus on driving quality traffic. In this article, we covered different ways to drive traffic on your website in a way that impacts your bottom line. You don't need to be an expert in SEO, PPC, analytics, design, landing pages, CRO, etc... Instead, you need to go deep in one thing (T-Shaped Marketer style) and then have decent knowledge across a wide range of other things. I always advise you strive to become a T-Shaped marketer then evolve into a Capital. If you can do that - You'll be well on your way to a director role.