Truck Digital Advertising Now Mobile

Bus electronic signage is big business, as the amount of captive audience watchers is tremendous, one enterprise has rolled out these displays to a fleet of buses that are used for a “Park and Ride” service study more. Parking is a major complaint in UK towns and cities, so bus operators are supplying a park and ride service, this is when you park your automobile on the outskirts of town and a bus takes you to the city or town centre for a tiny fee. Now one media business has seen a gap in the market place and have rolled out 15” LCD displays with integral media players that play content from the businesses within just the city, whilst the passengers are being commuted into and out of the city, the adverts are for everything from jewellers, clothing stores, vehicle repair firms and bistros. The information have increased over the past 2 to 3 months and also include eye catching and dynamic advertising. But to do this, they have used a small LCD display screen with a screen ratio of 4:3, the active area of the display is 304 mm wide x 228 mm high. The maximum resolution is 1024 x 768 with 16.7 million colours and each monitor is 300 nits, enabling everyone to see the content throughout the journey to the town centre, from the front to back row of seats on the bus. Also a ticker runs along the bottom of the monitor supplying weather information for the day, so shoppers have an idea when to take shelter or to avoid the rain. This gadget works on two fronts, the first is to offer information to the people on the bus during their journey from the car park to the city centre, these commercials are specifically relevant as during the run up to Christmas these adverts include pre Christmas money off coupons that are sent using an SMS to passengers mobile phones, this has a distinct bonus over other firms who do not advertise as the passengers will go to the retailer and use the coupon to obtain Christmas presents. The second stage is that the advertisers have the specific access to these customers and so clear away most of the competitors, they can also track how the advertising project is going with the number of coupons exchanged on a weekly basis, so when they want to grow sales, they can present more tempting commercials using various media formats from video, audio and images. Another solution would be to mount an LCD tv into an LCD enclosure and mount this to the bus, the people behind the marketing agency will for sure know that their investment is protected, especially when hooligans get on the bus to do some shopping. This proves that digitial signage no matter if it is for indoor or outside applications, it is here to stay for some time and the only way to deal with it is to enbrace it and work with it.

The author has 17 years experience in producing protective electonic enclosures, and owns the leading manufacturer of Lcd enclosure, this range of outdoor digital signage protection is essential to safeguard the investmetn in the project.