Two simple and effective ways to run a successful free teleclass

I often talk about the value of free tele-classes and how they offer a number of marketing benefits.

• Building your list by offering something of high-value for free
• Giving prospects a sample of you and your information, which works on the Know, Like, Trust Factor
• Providing a great selling opportunity for your products or services to an interested audience

There are several ways to run a tele-class, but for this post, I’m going to share two options that work best for me.

1. Lecture-Mode

This type of call gives you the opportunity to share a lot of information about a particular subject. Naturally you want to choose a hot topic that will attract lots of listeners. Remember to consider what your prospects and clients want versus what you think they need.

From a technological stand point, you actually select “lecture-mode” on the conference call website’s dashboard. This allows you to speak while everyone else on the call can only listen. It actually blocks people from speaking and interrupting you.

When I run a tele-class, I prepare my whole program in advance, typing out what I am planning to say. This way you won’t forget to say anything which can easily happen in the moment. Being organized will make a big difference in how you come across to your callers. Prepare enough material for at least an hour. My classes often run for 75-minutes.

Sometimes I open the line to allow for callers to ask questions directly. Then finish up with a strong offer for one of your products or services.

2. Question and Answer Call

To run a successful Q&A call, you’ll need a good number of callers on the line. Otherwise it might not be productive. Only a certain percentage of the callers will be willing to ask questions. So, to ensure a successful call, you need to know you can attract a good quantity of attendees.

If you want to try this and are not sure how many people may attend, you can “prime the pump” to encourage callers to ask questions by starting with questions that came in from the web. If needed, you can even create a few questions that you want to answer so you are sharing a particular type of knowledge to set yourself up as an expert.

Again, the program can run for 60 to 75-minutes. And you’ll wrap up the call with a strong offer.

If you can give a speech or presentation in front of a live audience, the teleclass will be a piece of cake.

Your Client Attraction Assignment

What do your prospects and clients really want to know more about? Come up with three topics that would work for a teleclass. Then choose one and write up your presentation. Decide on your offer and give yourself three weeks to promote the call.